With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has drastically changed how people engage with brands and do business. Businesses that know how to adjust to the changing marketplace will not only strengthen themselves now, but also set them up for success in the future.
Maintaining a strong digital presence through SEO and content marketing will be one of the most important steps that businesses take right now. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers.
In the United States, online purchase of food, over-the-counter medicines and protective equipment have seen tremendous surges. Online supermarkets and online fashion merchants have also seen as increase in traffic rates.
As consumers are turning to online stores to address their needs, thriving organizations need to meet them with an excellent online experience and engaging content. As this growth has mostly occurred on mobile devices, brands need to be prepared to create high-quality content and digital experiences that will engage customers through mobile devices.
How to Thrive Your Business with Digital Marketing and SEO
- Attract Audience with targeted content
Create targeted content to attract new potential users and customers to your site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation. Develop material that will allow you to interest and engage your customers. Research industry keyword trends to find keywords that have high search volumes and low competition. This will help you create targeted content.
- Give your Audience hope for the future
As your customers are stuck inside, working from home, and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. Help your customers find positive things to look forward to.
If the crisis presents opportunities for your customers, let them know their options. Consider if there are any opportunities your customers can use to help them make the most out of the poor situation. In this unstable period, your content and marketing campaigns might do more to drive resources towards future demands and sales rather than current. Regardless, make sure you maintain strong, helpful relationships with your customers.
- Use various channels to stay connected with your audience
To maintain a strong presence with your customers, you will also need to think about how to engage them across multiple channels, including organic, paid, and email. Your organic strategy will help you get your brand out in front of existing and new potential customers who engage with content online.
Continuing to use paid ad strategies will then help you maintain a strong presence for targeted keywords and topics that will interest your customers throughout this challenging time. Use paid to complement your organic strategy, creating ads for key demographics on social media or for important terms on Google where you might otherwise struggle to rank.
Finally, strengthen your relationship with past site users through email. Use segmented email lists that allow you to target different groups of potential customers based on different demographics.
When it comes to maintaining and building your organization in the face of the rapidly changing business climate, SEO and digital marketing will remain your cornerstone. Consider the advice above and see how you can put these ideas to work to create a strong strategy for your organization. If you do not have the time and knowledge to execute proper SEO, you can consider outsourcing it to us. We have vast experience and knowledge of SEO techniques and constantly keep updating with the changing trends.