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6 Reasons Why Every Business Needs a Mobile App in 2020

Thursday, October 1, 2020

Astutemyndz

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In this era of modern, advanced, and fast-evolving technologies where practically everything happens online, living without a smartphone is impossible! More so after the pandemic; when classes, work, consultations, meetings, and everything happened virtually. Mobile applications are the backbone of such reliability on the smartphone.

Human life has become so quick and easy with mobile phones. Almost every person has smartphones and the applications used on these devices are slowly changing the way of life.

This is the reason we need increasingly more portable applications so as to complete things without any problem. This is a completely solid reason your business needs an application to become quicker and reach to an ever-increasing number of expected clients.

The mobile app is one of the best channels that allows businesses to get in touch with clients and prospective customers. In fact, a greater number of small and medium-sized businesses are getting mobile apps to connect with their customers.

Mobile app development companies are also busy developing more valuable enterprise mobile apps to help their clients achieve their objectives. But you should follow these tips before choosing the mobile app development company.

Not realizing the value of mobile apps in the contemporary business context would make your company look out-dated and old-fashioned, give your opponents an added benefit, and fail to connect with the end-users through a channel they favor. It all boils down to failing business and sales and failing to stay consistent and competitive.

Top Reasons Your Business Needs a Mobile App for Growth

Are you still not getting how mobile apps help businesses? or why mobile apps are important in the modern business environment?

Then read this piece of valuable content that includes a list of advantages of mobile apps for business and why getting an app for your business is essential?

• Increase Brand Awareness

Mobile apps for your business are a one-stop-shop as it provides all relevant information related to your business and brand. It helps you in showcasing your products and services. Mobile apps can significantly contribute to increasing your brand presence.

To get the benefits of mobile apps for brand awareness, all you have to do is build a mobile app that is well designed and branded and also provides features that your customers will like.

• Increase in Business Growth & Sales

The businesses are normally concentrated on the exploration of a new channel in the marketplace for the execution of mobile application development plans for their marketing campaigns. The mobile apps are highly useful in guaranteeing growth levels within a short span of time and increasing the company’s incomes.

• Interact with Target Audience

The average time spent on mobile devices shows no signs of slowing down and it continues to rise quickly. As more and more people are spending a greater amount of time on mobile apps, businesses are using them to reach out to their audiences.

Interaction with the target Audience becomes simpler with the help of mobile applications. As the majority of people spend most of their time on only a few mobile apps, it’s important to have an app that interacts instantly to capture more time of your audience. Getting a customer via an interactive mobile app is a fabulous strategy.

You can motivate customers to purchase from you – With a discount, bonus, and promotions push notifications – mobile apps have made it easy to get in touch with users directly.

• Get Connect with Social Media Audiences

Most of the mobile apps automatically engage the end-users to the business’s social media channels by allowing users to sign in through their social credentials. This provides a huge opportunity to stay connected to your target fans. It is important for you to be active on different social platforms as most of the people are active in social media.

• Best Way to Market Your Brand

Advertising is a mix of channels. But mobile apps have become a favorite as they allow you to utilize different mediums of advertising. You can distribute press releases and publish news on related sources. They can be successfully utilized to create brand awareness through a series of marketing channels.

• Best Way to Track Valuable Analytics

Tracking valuable business analytics is one of the top advantages of getting a mobile app for your business in the modern business environment. You can collect data on your business growth through mobile apps for further analysis like the number of visitors, time spent on each part of the app, most viewed products, and many other elements.

Analytics data enables you to know user behavior with your app which helps you to enhance your user experience. Knowing your clients is the key to success in any industry.

WordPress 5.5 Launched – Here is Everything You Need to Know About It

Thursday, August 13, 2020

Siddhant Singh

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WordPress 5.5 was released earlier today, and it is the second major release of 2020.

This new release is packed with a lot of improvements, many of them are focused around the WordPress block editor. It also includes some long-awaited features that are making their debut with this release.

In this article, we’ll share what’s new in WordPress 5.5, and which features you should try after updating your websites.

Features and screenshots of WordPress 5.5

WordPress 5.5 is a major release, and unless you are on a managed WordPress hosting service, you’ll have to manually initiate the update.

Important: Don’t forget to create a complete WordPress backup before starting the update.

Improved Block Editor in WordPress 5.5
The block editor is where you spend most of your time creating content for your WordPress blog. It has been regularly maintained and each WordPress release brings improvements to the block editor.

WordPress 5.5 brings some significant changes to help you use block editor more efficiently.

Integrated Block Directory

WordPress 5.5 now comes with an integrated block directory. This means that if you want to add a block that is not available on your site, then you’ll automatically see suggestions from the block directory.

Block directory in WordPress 5.5

Block directory is essentially a collection of WordPress plugins that allow you to add different types of blocks to your site. This does not include block library plugins that come packed with several useful WordPress blocks that you can use right away by installing a single plugin.

UI Changes in The Block Editor

Perhaps the most noticeable thing in WordPress 5.5 is the visual improvements to the block editor. Borders and highlighting are improved to make block editor more accessible.

Improved block editor UI

The ‘Add new block’ button (+) is now more noticeable and looks more like a button with a black background.

Edit Images Inside Block Editor

WordPress 5.5 allows users to edit images inside the block editor. You can adjust image height, width, aspect ratio, crop, and rotate without leaving the post editor.

Inline image editing in WordPress 5.5

Of course, you can still perform basic image editing in the media library as well. However, inline image editing will now help new users easily discover these built-in editing options.

Introducing Block Patterns

The block editor already had reusable blocks and groups which allowed users to save most commonly used blocks and reuse them.

WordPress 5.5 adds a new feature called block patterns. These are commonly used blocks with pre-configured settings that you can instantly add.

Block patterns in WordPress 5.5

This allows you to quickly create page layouts while maintaining consistency in style across your website. There are a few of them already available in 5.5. More will arrive as WordPress themes and plugins register their own block patterns.

Improved Block Navigation and Movement

One common issue that many beginners struggled with is block navigation. Particularly if you are using nested blocks like columns or groups, then it became a little difficult to select the parent block or move a child element inside it.

WordPress 5.5 now comes with much better block navigation making it easier to select parent block or a nested element inside it. You can also move blocks by grabbing the handle and drag and drop them.

Auto Update Your WordPress Theme and Plugins
WordPress 5.5 takes a big leap towards security by introducing automatic updates for WordPress plugins and themes.

You can now simply go to the Plugins page and enable auto-updates for any WordPress plugin that you have installed on your site.

Auto update WordPress theme

You can also do the same for WordPress themes. Simply go to the Appearance » Themes page and click on a theme to select it. In the theme overview popup, you’ll find the option to enable automatic updates for that theme.

This functionality was already available in WordPress but you either had to change WordPress configuration or use a third-party plugin to manage automatic updates. WordPress 5.5 has now made it incredibly easy to ensure that your websites are always running on the latest code.

Update Plugins by Uploading a New Version
Normally, you would update WordPress plugins with automatic updates or by clicking on the update notification. However, sometimes you may have to update a plugin manually.

In that case, your only option was to use an FTP client to upload the new version. WordPress 5.5 has fixed this problem and now you can simply go to the Plugins » Add New page and upload the new version like you would upload any new plugin zip file.

WordPress will automatically detect that you already have this plugin installed and the new file contains a different version. It will then allow you to ‘Replace current with uploaded’ version.

You can do the same thing for themes as well. Simply go to the Appearance » Themes page and then click on the ‘Add New’ button at the top.

After that click on the Upload Theme button to upload your theme zip file. WordPress will automatically detect the existing theme and will give you the option to ‘Replace current with uploaded’ version.

Lazy Loading for Images
WordPress 5.5 now lazy loads images on your website. This means that it will only load the images that are visible to the user on screen and delay loading other images.

WordPress now make it a default feature for all sites by adding the ‘loading’ attribute to img tag. This attribute is supported by all modern web browsers (except Safari).

This improves your website speed and performance significantly. This is also good for WordPress hosting companies, ISPs, and the overall interwebs.

WordPress powers more than 35% of all websites on the internet this major improvement in speed will save a lot of bandwidth, server resources, and electricity.

The Default XML Sitemaps in WordPress
WordPress 5.5 will now automatically publish XML sitemaps for your website. An XML sitemap is a file that lists all of your website content in XML format. This helps search engines like Google to easily discover and index your content.

Sitemaps are a crucial part of WordPress SEO and this feature would help many beginners who are not following SEO best practices.

However, the default WordPress XML Sitemaps are quite limited in features and functionality. This is why both top WordPress SEO plugins, All in One SEO and Yoast SEO will continue providing their own XML sitemaps.

If you are already using an SEO plugin or Sitemaps plugin, then you don’t need to do anything. These plugins will automatically disable the default WordPress XML sitemaps.

Under The Hood Changes in WordPress 5.5
WordPress themes using the get_custom_logo() or the_custom_logo() will not add a link to the homepage when the homepage is displayed.

Theme developers can now pass arguments among template files.

Developers in London can now define default terms for custom taxonomies.

WordPress 5.5 includes updated external libraries like phpMailer, SimplePie, Twemoji, and more.

Developers can control the auto-update options by disabling, enabling, or selectively blocking them for specific plugins or themes.

Dashicons will be updated and include 65 new icons.

WordPress 5.5 will come with the ability to scan for PHP compatibility issues more effectively.

If you want to make the most of the new features, you should consider hiring a professional website development agency in London that can create the best WordPress website for you.

Now Organize Your Tabs With Chrome’s Latest Feature

Thursday, July 30, 2020

Siddhant Singh

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Google  Chrome is rolling out a new feature to help you better manage all your open tabs. The company announced today the launch of “tab groups” for the beta version of its web browser, which will allow you to organize, label and even color-code your tabs for easy access. The feature will make its way to the stable release of Chrome starting next week.

To use the new feature, you can right-click on a tab and choose “Add tab to group.” You can then select an existing group to move the tab to or create a new one, which you’ll also name and label.

The company had been testing this solution for several months before today’s public release, as some had already spotted. Based on this early research, Google says it found that many people tended to organize their tabs by topic — like a project they’re working on or a set of shopping and review sites, for example.

Others, however, would organize tabs by urgency — labeling them things like “ASAP,” “this week” or “later.” Google also suggests tab groups can be used to help keep you focused on task progress, by grouping them into areas like “in progress,” “need to follow up” and “completed.”

And if you prefer a more minimalist look, tab groups also support the use of emoji in their labels.

The problem of having too many tabs open is one that’s common to anyone who spends time on the internet, whether for work, school, research, online shopping or even just browsing for fun. Tabs start to stack up with all those things you need to come back to at some other time — unless, of course, they’re part of your permanent collection of pinned tabs that never get closed.

Tab Groups are available in Google Chrome Beta for preview. The feature will also be available for Chrome on the desktop across Chrome OS, Windows, Mac and Linux when the updated version begins rolling out.

However, Google cautions tab groups will be slowly rolled out to ensure Chrome’s stability and performance aren’t impacted. So if you’re itching to use the new tab groups feature sooner, you may want to switch to the beta for the time being.

Apps Show Record Spending In First Quarter of 2020 amidst Social Distancing

Tuesday, May 12, 2020

Siddhant Singh

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As people are stuck at home due to the coronavirus outbreak, the time spent in mobile apps and app downloads have peaked. People have been turning to mobile apps for managing their finances, doing online shopping, finding exercises, working from home and entertainment purposes too.

Reports suggest that the first quarter of 2020 witnessed record consumer app spend. Additionally, the average weekly time spent on games and apps grew about 20%. In the first quarter, consumers globally spend more than $23.4 billion through app stores. The largest contributors of the increased app sped were China and the US.

To translate this in terms of installations, quarter 1 of 2020 accounted for 31 billion new app downloads. This is 15% more than the last quarter of 2019. Since there is usually a boost in app installations in the fourth quarter due to holiday sales of new phones, this growth is really notable.

With this noted, there is no doubt that a mobile app is a requisite to reach out to your target audience and connect with them during this situation.

• Offer Personalized Experiences

Regardless of the industry, you are operating in, ensuring customer satisfaction is of prime importance for all businesses. Apps help you in offering tailored content based on contact preferences and content likeness of the customers. By providing targeted information, the probability of the customer to make a purchase or avail a service will also improve.

• Facilitating Voice Search

Voice-based products like Alexa, Google and Siri have already captured a lot of popularity in the market. It is believed that almost half of the searches will be made via voice search by the end of 2020. With mobile apps, you can optimize to facilitate voice search for your users. With SEO and incorporation of voice search benefits, your business can even enjoy a better online presence.

• Implementing AI

Integrating AI with mobile applications enables the creation of smarter apps which can fulfill various purposes like maintaining extensive data and analyzing user behavior.  AI will help you provide an intelligent service to your customers, providing customized results and options as per their requirements.

• Widespread use of instant applications

Instant applications make tasks easier for users as well as the developers. In simple words, instant apps can be regarded as native apps that function like websites and attract customers. Although smaller in size, they possess all the features of a mobile application. The biggest attraction of such applications is that users can access these without downloading them.

Offering unmatched user experience is essential during this period to truly attract your audience and maintain brand loyalty. If you do not have a great app or an app at all, you audience will seek alternatives and switch to competitors. Don’t let your business dwindle when a simple mobile app can drive growth for your business. We are here to create amazing user-focused apps for your business.

How to Start Your Online Store and Sell During COVID-19

Saturday, May 9, 2020

Siddhant Singh

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With an increasing number of brick-and-mortar store closing their doors to help stop the spread of the COVID-19 pandemic, many businesses are now trying to figure out how they can open their doors to online sales.

Currently, it is advised against travelling to public places (even prohibited in some places). No wonder so many subscription services and eCommerce businesses are seeing a surge. Online supermarkets and healthcare providers are already seeing increased interests and sales through online portals.

Make Your Online Selection

Before jumping into the online world, you will need to plan out your store, your merchandise and much more. Ask yourself questions like:

• What does inventory look like?
• Are there packages that you would like to offer?
• Do you have merchandise that you could put up for sale?
• What is your shipping capacity? How are you going to deliver? Do you need to hire a fulfillment partner?

Remember, many people are dealing with financial woes and instability. It’s no small gesture to acknowledge that, thank those who support your business, and give genuine well-wishes to those who cannot.

Website Branding and Functionality

You won’t have much luck selling online if you don’t have an easy-to-use website and an eCommerce store. Remember, your website is your virtual identity. Exhibit the same character and aesthetic across your site that you deliver when people walk into your physical store.

Providing an excellent user experience (UX) is key. Understanding and valuing the foundational elements and intents behind great UX can transform how you approach all areas of your business. The benefit of good UX is increased customer loyalty and more sales!

Choosing Your eCommerce Platform

When choosing an eCommerce platform, there are few qualities that you should pay attention to:

• Website Integration

Will your website and storefront seamlessly integrate? Make sure that the store you choose offers a direct integration with most website hosting platforms like Woocommerce.

• Ease of Use

Make sure whatever you choose has an intuitive interface that is easy to learn.

• Innovation

Technology is changing fast and you want to partner with a platform that is always improving. When you choose best-in-class solutions, you have the benefit of what each platform provides today, but also any future updates.

• Flexibility

Choose a platform that allows you to control and configure your ideal customer experience.

• Accessibility

What is the barrier to entry like? How hard is it to get started? Right now it’s important to be able to get up and running quickly. Make sure that whatever option you choose, it’s easy to get started.

Promotion and Marketing

Once your eCommerce store is live and your club is established, it’s time to get the word out!

• Your Website

Don’t underestimate the importance of your website. Make sure that it’s easy to find, fast, simple to navigate, on-brand, and super clear how to sign up

• Social Media

Social media is a great way to increase your direct sales through your website and increase awareness about your business. Focus on customer features, education about your business, and contest/giveaways.

• Review Sites

Google My Business, Yelp etc are common sites that people use to find businesses to visit. Claiming your business on these sites and actively monitoring and engaging with users can be the difference of thousands of dollars in new revenue.

• Email

Email can be used to attract, convert, and nurture prospects and customers.

There has never been a better time to start your online store. If you are also looking to up your online game, we are here for you and happy to provide our resources. Please reach out to our team and let us know how we can help you support customers during COVID-19 and continue to grow your business.

Why You Should Care About SEO during COVID-19 Pandemic?

Wednesday, May 6, 2020

Siddhant Singh

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With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has drastically changed how people engage with brands and do business. Businesses that know how to adjust to the changing marketplace will not only strengthen themselves now, but also set them up for success in the future.

Maintaining a strong digital presence through SEO and content marketing will be one of the most important steps that businesses take right now. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers.

In the United States, online purchase of food, over-the-counter medicines and protective equipment have seen tremendous surges. Online supermarkets and online fashion merchants have also seen as increase in traffic rates.

As consumers are turning to online stores to address their needs, thriving organizations need to meet them with an excellent online experience and engaging content. As this growth has mostly occurred on mobile devices, brands need to be prepared to create high-quality content and digital experiences that will engage customers through mobile devices.

How to Thrive Your Business with Digital Marketing and SEO

• Attract Audience with targeted content

Create targeted content to attract new potential users and customers to your site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation. Develop material that will allow you to interest and engage your customers. Research industry keyword trends to find keywords that have high search volumes and low competition. This will help you create targeted content.

• Give your Audience hope for the future

As your customers are stuck inside, working from home, and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. Help your customers find positive things to look forward to.

If the crisis presents opportunities for your customers, let them know their options. Consider if there are any opportunities your customers can use to help them make the most out of the poor situation. In this unstable period, your content and marketing campaigns might do more to drive resources towards future demands and sales rather than current. Regardless, make sure you maintain strong, helpful relationships with your customers.

• Use various channels to stay connected with your audience

To maintain a strong presence with your customers, you will also need to think about how to engage them across multiple channels, including organic, paid, and email. Your organic strategy will help you get your brand out in front of existing and new potential customers who engage with content online.

Continuing to use paid ad strategies will then help you maintain a strong presence for targeted keywords and topics that will interest your customers throughout this challenging time. Use paid to complement your organic strategy, creating ads for key demographics on social media or for important terms on Google where you might otherwise struggle to rank.

Finally, strengthen your relationship with past site users through email. Use segmented email lists that allow you to target different groups of potential customers based on different demographics.

Final Thoughts

When it comes to maintaining and building your organization in the face of the rapidly changing business climate, SEO and digital marketing will remain your cornerstone. Consider the advice above and see how you can put these ideas to work to create a strong strategy for your organization. If you do not have the time and knowledge to execute proper SEO, you can consider outsourcing it to us. We have vast experience and knowledge of SEO techniques and constantly keep updating with the changing trends.

UI UX Design for Enhancing App User Engagement

Wednesday, March 4, 2020

Siddhant Singh

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UI or UX design is a key component of the app development process. UX design helps to convert a simple idea into a stunning digital product or mobile application with enhanced visual appeal. UI UX design services in London affects the appeal and usability of your app, determining if users can return to the app again and again. In this article, we will discuss how an app development agency in London can maximise user engagement through effective UI UX design.

How do UI UX designers influence app design?

UI UX design services providers in London create digital solutions with smooth user interface to enhance and encourage interaction. They optimise user experience to boost the development and growth of the mobile app. To achieve this, the apps are created in a way to solve problems and offer easy usage along with pleasing aesthetics.

A professional app development agency in London with experienced UI UX designers will be able to offer a combination of functionality and beauty, adding value to the app.

How to Achieve User Engagement and Retention?

It is a popular belief that an application should be attractive to retain users. However, the retention of users is determined by the complete experience offered by the app. The application should be easy to use and interact with. It should allow the users to easily navigate from one page to the other.

Here are some techniques that UI UX design services providers in London utilise to achieve high user engagement:

• Animation to Enhance User Experience

2D animation has become an integral part of UI UX design today. A wide variety of animations are used to bring out a particular behaviour. For instance, when an error message is flashed on the screen, the pop-up message can shake to draw the user’s attention. So, designers should create and use realistic animations to encourage engagement.

• Simple User interface Design

Designers are well-versed with the needs and expectations of users of an application. Users do not wish to jump through a number of hoops when interacting with a mobile application. As they are only interested in the final result, they want to use the simplest and fastest method. To facilitate this, you should develop UX flowcharts for individual pages when designing the wireframe of the app. For example, if your application requires users to sign up; the ‘Sign Up’ page should be easy to locate. If users cannot find the page, they may move to a different application. UI UX design services in London ensure a simplified user interface design.

In Conclusion

An app development agency in London implements various techniques to achieve a great interface. The success of digital products such as mobile applications depends greatly on the UI UX design. Only an application offering both functionality and pleasing aesthetics can become successful today.

Summary:

The UI UX design of a mobile application determines how easily users can navigate through the app. A great UX with pleasing aesthetics is a prerequisite for a great app experience and user retention today.

Benefits of Custom Website Development over Readymade Templates

Monday, January 27, 2020

Siddhant Singh

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Getting a new website requires you to make several crucial decisions before the development process can be started. To begin, you need to choose between custom website development and readymade templates. You must know the strengths and weaknesses of both these options. A web development services provider will tell you the distinct advantages of a custom website over a rigid template.

Here are some benefits offered by affordable custom web development services in London:

Flexibility and Creativity: A website can be used as an online platform for a business or by one person to showcase their creativity. Depending on the need and use of the website, its requirements and demands will differ. A website template is rigid and will not allow you to showcase your creativity or your products and services in an attractive manner. With custom website development, you can get the website designed as per your vision and reach out to your target audience. A custom web development services providing company will also help you make any changes as you change your branding or strategy, without any hassle.

Presentation and User Interface: The aesthetics of a website play a huge role in generating traffic and boosting sales. A custom website design will allow you to offer a high-quality presentation and a great user experience to your visitors. A sound user experience will ensure effective communication and result in greater engagement. A custom website designed and developed by an affordable website development services provider in London will be more user-friendly and help in satisfying user expectations.

Custom and Easy Functionality of Website: Functionality refers to how users interact with your website. A readymade template can offer a decent level of functionality. However, this will not be customised as per your exact needs. On the other hand, a completely customised website will allow users to perform tasks specific to your website and generate unique results.

SEO Friendly: SEO can often be the reason for unnecessary stress, confusion and worry. Several SEO templates are designed to simply look great and are not favourable for SEO. Professional web development services will help you create a website that not only looks good but also ranks well in search engines. The website will be designed to contain relevant metadata and keywords to allow recognition of your website as useful, informative and genuine by search engines. However, if you use a premade template, you will have to employ the services of an SEO specialist to improve search engine rankings. This can be prevented by hiring a shuttle right in the beginning.

To conclude, it can be said that a custom web development services provider in London will be able to target exactly your target audience and their needs. Custom websites help in sharing business information with complete flexibility, enhancing user experience and engagement.

Shopify Vs. WooCommerce – What to Use for Your E-commerce Store?

Wednesday, January 15, 2020

Siddhant Singh

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The number of e-commerce stores is increasing steadily. As more and more people are deciding to launch their online stores, most of them are faced with a tough choice – Shopify or WooCommerce? When availing e-commerce web development services, many found themselves troubled by common queries about the better platform, the fees, dropshipping and much more. 

To answer simply, the choice of platform depends entirely on your needs and use case. However, to help you make a decision here is a detailed comparison between the two portals.

Shopify vs. WooCommerce – What Makes them Different?

The key difference between Shopify and WordPress (WooCommerce) lies in the accessibility of the two. Shopify is a virtual service or tool where you can simply sign up and create an account. Once done, you will need to complete your store setup and have your business running. On the other hand, WordPress is software that you will need to install yourself. Following this, you will be required to contact a web development services provider to purchase a domain and arrange for the hosting of your website. Next, you will be required to add the WooCommerce plugin to access all features of an e-commerce portal.

An Introduction to Shopify:

Put simply, Shopify is a complete e-commerce tool or solution that allows you to build an e-commerce store from top to bottom. The paid tool allows you to sell anything you wish – digital and physical products and services and supports drop shipping too. Shopify also allows you to integrate your physical store with the online one. Offering over 100 designs (both paid and free), Shopify allows you to give your desired look to the store. 

An Introduction to WordPress (WooCommerce):

WordPress allows you to develop a complete website for various purposes. For e-commerce, the WordPress software offers a host of customisation options with some amazing features for content management. You can choose from thousands of designs or themes, including both paid and free ones. With the use of plugins, the possibilities of extensions are endless. Even though WordPress does not offer any direct support like Shopify, the community is pretty helpful.

When to Opt for Shopify?

Shopify serves as an e-commerce solution customised for all businesses and needs. The biggest advantage of using Shopify is that it lets you set up quickly and start serving your customers almost instantly. The platform also helps in setting up things like inventory, shipping settings, taxes and so on; facilitating even the boring aspects of the e-commerce business.

Ultimately, you should opt for Shopify in the following cases:

• If you do not have a website but wish to launch an e-commerce store quickly.
• If you wish to integrate your online and offline stores.
• If you wish to have an e-commerce portal with round the clock customer support.

If your needs fall in line with any of these, you should opt for a Shopify store. Whether you are offering a single product or multiple ones; Shopify is suitable for anything ranging from digital downloads to physical products and drop shipping.

When to Opt for WooCommerce?

WordPress is regarded as a near-perfect website platform that can handle any kinds of website. Even though it is primarily a blogging platform that doesn’t provide e-commerce features, the WooCommerce plugin enables e-commerce actions. Apart from the main WooCommerce plugin, one will have to use some other plugins as well to manage social media, SEO and others. 

As such, it can be said that the WooCommerce portal is a suitable choice for a dedicated and savvy user. It provides users with all e-commerce features like online payments, product catalogs, coupons and much more. Most importantly, the plugin is completely free. Therefore, if you wish to convert your existing WordPress site into an e-commerce store; you will not have to spend anything!

Ultimately, one should opt for WooCommerce in the following cases:

• If you are already familiar with WordPress and can use the platform easily. 
• If you have an existing WordPress site and you do not want to invest anything extra for an e-commerce portal.
• When you wish to have complete control of your e-commerce store including every aspect of it.

If your requirements from the e-commerce portal are similar to the use cases listed above, you should opt for a WordPress store.

Shopify or WordPress – The Final Verdict

All web development services providers believe that the motive behind your choice should be to save both money and time. If you want a solution that doesn’t require a lot of management on your end and offers easy scalability, you should launch your store with Shopify. Alternatively, if you want to start with a lower cost on your existing website having full control over your e-commerce store; then WooCommerce will be the right platform for you.

How an Accessible Website can benefit your Business?

Monday, January 6, 2020

Siddhant Singh

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The virtual world has become faster, user-friendly and more agile over time. Today, one can add various functionalities to a website to build an aesthetically pleasing, secure and accessible site. Since the website represents your business online, it is necessary to ensure that all your existing and potential customers can access it easily. You can make your website accessible by hiring affordable website design services. A UK web designing company can help you design an attractive and accessible website.

Here are four ways in which an accessible website can benefit your business:

• Reaching out to a greater audience

People with disabilities constitute a significant part of the population. If your website is not accessible, you are missing out on a large number of potential customers with disabilities. Accessible web design will ensure that everyone can access your website, increasing the overall traffic and driving more sales. Adding even small accessibility features can help you accommodate customers with disabilities and boost your sales.

• Staying within legal requirements

Your organisation or business may be legally required to ensure website accessibility. Since people do not generally think about it, you may not be aware of such requirements. If you do not ensure web accessibility, it could potentially attract a lawsuit for discrimination against people with disabilities. A UK web designing company can help you understand the guidelines for making your website more accessible, to prevent potential lawsuits.

• Building a positive brand image

Apart from increasing the reach of your website, an accessible website will also help in creating a positive image for your brand. An accessible website shows how much you value your customers, including the ones with disabilities. Today, most customers will walk away from a business if it lacks purpose. Making your website accessible also demonstrates a strong sense of social responsibility, attracting target customers.

• Improve your Search Engine Optimisation (SEO)

Like people with sight disabilities, search engines too cannot view the content of the images on your website. They rely on text to rank your website on the results pages. When you add accessibility features to your website (even small things like alt text for images), your website will become more accessible to both – your target audience and the search engines. As such, improving your website accessibility will also improve your SEO.

Affordable website design services can help you make your website accessible to enjoy the benefits listed above and much more.