The number of e-commerce stores is increasing steadily. As more and more people are deciding to launch their online stores, most of them are faced with a tough choice – Shopify or WooCommerce? When availing e-commerce web development services, many found themselves troubled by common queries about the better platform, the fees, dropshipping and much more.
To answer simply, the choice of platform depends entirely on your needs and use case. However, to help you make a decision here is a detailed comparison between the two portals.
Shopify vs. WooCommerce – What Makes them Different?
The key difference between Shopify and WordPress (WooCommerce) lies in the accessibility of the two. Shopify is a virtual service or tool where you can simply sign up and create an account. Once done, you will need to complete your store setup and have your business running. On the other hand, WordPress is software that you will need to install yourself. Following this, you will be required to contact a web development services provider to purchase a domain and arrange for the hosting of your website. Next, you will be required to add the WooCommerce plugin to access all features of an e-commerce portal.
An Introduction to Shopify:
Put simply, Shopify is a complete e-commerce tool or solution that allows you to build an e-commerce store from top to bottom. The paid tool allows you to sell anything you wish – digital and physical products and services and supports drop shipping too. Shopify also allows you to integrate your physical store with the online one. Offering over 100 designs (both paid and free), Shopify allows you to give your desired look to the store.
An Introduction to WordPress (WooCommerce):
WordPress allows you to develop a complete website for various purposes. For e-commerce, the WordPress software offers a host of customisation options with some amazing features for content management. You can choose from thousands of designs or themes, including both paid and free ones. With the use of plugins, the possibilities of extensions are endless. Even though WordPress does not offer any direct support like Shopify, the community is pretty helpful.
When to Opt for Shopify?
Shopify serves as an e-commerce solution customised for all businesses and needs. The biggest advantage of using Shopify is that it lets you set up quickly and start serving your customers almost instantly. The platform also helps in setting up things like inventory, shipping settings, taxes and so on; facilitating even the boring aspects of the e-commerce business.
Ultimately, you should opt for Shopify in the following cases:
If your needs fall in line with any of these, you should opt for a Shopify store. Whether you are offering a single product or multiple ones; Shopify is suitable for anything ranging from digital downloads to physical products and drop shipping.
When to Opt for WooCommerce?
WordPress is regarded as a near-perfect website platform that can handle any kinds of website. Even though it is primarily a blogging platform that doesn’t provide e-commerce features, the WooCommerce plugin enables e-commerce actions. Apart from the main WooCommerce plugin, one will have to use some other plugins as well to manage social media, SEO and others.
As such, it can be said that the WooCommerce portal is a suitable choice for a dedicated and savvy user. It provides users with all e-commerce features like online payments, product catalogs, coupons and much more. Most importantly, the plugin is completely free. Therefore, if you wish to convert your existing WordPress site into an e-commerce store; you will not have to spend anything!
Ultimately, one should opt for WooCommerce in the following cases:
If your requirements from the e-commerce portal are similar to the use cases listed above, you should opt for a WordPress store.
Shopify or WordPress – The Final Verdict
All web development services providers believe that the motive behind your choice should be to save both money and time. If you want a solution that doesn’t require a lot of management on your end and offers easy scalability, you should launch your store with Shopify. Alternatively, if you want to start with a lower cost on your existing website having full control over your e-commerce store; then WooCommerce will be the right platform for you.
The virtual world has become faster, user-friendly and more agile over time. Today, one can add various functionalities to a website to build an aesthetically pleasing, secure and accessible site. Since the website represents your business online, it is necessary to ensure that all your existing and potential customers can access it easily. You can make your website accessible by hiring affordable website design services. A UK web designing company can help you design an attractive and accessible website.
Here are four ways in which an accessible website can benefit your business:
People with disabilities constitute a significant part of the population. If your website is not accessible, you are missing out on a large number of potential customers with disabilities. Accessible web design will ensure that everyone can access your website, increasing the overall traffic and driving more sales. Adding even small accessibility features can help you accommodate customers with disabilities and boost your sales.
Your organisation or business may be legally required to ensure website accessibility. Since people do not generally think about it, you may not be aware of such requirements. If you do not ensure web accessibility, it could potentially attract a lawsuit for discrimination against people with disabilities. A UK web designing company can help you understand the guidelines for making your website more accessible, to prevent potential lawsuits.
Apart from increasing the reach of your website, an accessible website will also help in creating a positive image for your brand. An accessible website shows how much you value your customers, including the ones with disabilities. Today, most customers will walk away from a business if it lacks purpose. Making your website accessible also demonstrates a strong sense of social responsibility, attracting target customers.
Like people with sight disabilities, search engines too cannot view the content of the images on your website. They rely on text to rank your website on the results pages. When you add accessibility features to your website (even small things like alt text for images), your website will become more accessible to both – your target audience and the search engines. As such, improving your website accessibility will also improve your SEO.
Affordable website design services can help you make your website accessible to enjoy the benefits listed above and much more.
Your website is the backbone of your online presence. An up-to-date and efficient website will serve as a primary source for leads and generate revenue. Potential consumers visit the website to review your services and decide whether they want to work with you or not. If your website is outdated, they are most likely to leave unsatisfied. Getting your website redesigned from a website design and development company can help you control your bounce rates and generate conversions. Here are some reasons why you should consider a website redesign:
If a majority of your website visitors are leaving the website within seconds, it is an indicator of a poor website. Users tend to exit a website quickly if the navigation is poor, the layout is unresponsive or the content is not relevant. A website designing company can help you point out the issues and improve them.
Web design trends evolve at a great pace. What used to be cool a couple of years ago might be dull and strange now. Since the website is the face of your brand, it must be enticing. Modern website design and development consist of video backgrounds, natural shapes, micro-interactions and much more to create memorable websites.
Rebranding your business in any way requires you to redesign the website according to your new brand image. The website should be a reflection of your corporate culture and unique service.
A website should always offer a smooth and seamless user experience. Website designing companies pay careful attention to UX designing during website planning and prototyping. If you find the user experience is lacking and requires consideration, you should consider getting your website redesigned.
Today, people are likely to exit from a website if it does not support mobile operations. Such websites also tend to appear towards the end of search result pages. Website redesigning to make it responsive and facilitate mobile experience has become essential today.
If the website is complex consisting of a dozen pages, people are likely to neglect your website. The website should be simple and focused to attract attention to the important pages, facilitating quick operation.
These are some major reasons why one should consider redesigning their website. Apart from this, website design and development also facilitates SEO, aiding lead generation and conversion.
When it comes to e-commerce platforms, there are many available to business owners. Both up-and-coming start-ups, as well as renowned international brands, can use them. Among all the available platforms, Shopify is the most popular one and highly favored by its users. Anyone can work with it to start their e-commerce business and grow it profoundly. Apart from that, Shopify’s flexibility makes hundreds and thousands of business owners all over the world resort to it to run their web-stores. If you are wondering why to choose Shopify, then you may not know much about this platform’s benefits. Here you will learn about a few of Shopify’s advantages.
When you take a look at what Shopify has to offer for your money, you will definitely think that there is no better platform. It bestows a firm yet flexible store-builder that increases conversions and sales while reducing many administrative chores. Shopify can also provide worthwhile information regarding management. Monthly expenses for the ‘Basic Shopify’ plan start from $29. Alternatively, the price of the ‘Advanced Shopify’ plan goes up to $299 per month. The platform allows you to ameliorate, demote or cancel your subscription at any moment. Of course, you have to be regular about the monthly payments first. Shopify charges two other fees: one is a small percentage between 0.5 and 2.0 from your turnover, and the other is for payment gateways.
Reasons to choose Shopify
1. The technicalities: Do you use WPengine for your WordPress installation? If not, then you have to handle everything, including speed, security, and hosting. The people who wonder why to choose Shopify aren’t aware that it comes with built-in features. Professionals will take care of your store and ensure that it performs swiftly and remains secure.
2. Excellent cooperation: One company designed Shopify and all other platforms. Naturally, all the cogs of the machine work together in harmony. The owners and controllers of Shopify build your website, payment, shopping cart, and inventory and sync them up well without problems.
3. Hassle-free back-end management: Since you are the owner of the store, you will be spending a significant amount of time in the backend of the website. You will be setting things up, serving customers, and adding products. With Shopify’s exceptionally simple back-end system, administrative tasks will be a piece of cake for you.
4. Several payment gateways: Handling the payments of an e-commerce store is the most awkward and sensitive part. With platforms like Magneto or WordPress, you have to purchase extra extensions to conduct payment. On the other hand, the truth about Shopify is that it mellows everything out with its ‘plug and play’ payment gateways.
5. Connecting with a community: Shopify has a massive network of developers, third-party professionals, designers – essentially veterans in the field of digital marketing and web designing. The controllers of Shopify even encourage these experienced and knowledgeable people to join the forum by providing them with incentives.
6. Support from professionals: WordPress and other shopping carts like it are open-source platforms. They depend on online communities and forums for support. However, Shopify has a dedicated team that is always ready to help those who need it.
7. Numerous tools: Shopify gifts a toolbox full of tools to all its users for their blogs, up-sells, coupon codes, cross-sells, inventory management, analytics and more. No one has to snoop around for anything particular. If you use Shopify, you will surely find what you need in that toolkit.
8. Prices are friendly: After spending a significant amount of time, Shopify may seem pricey. Then again, nothing beats this platform’s pricing on a short-term deal. You won’t have to pay developers because you won’t need them at all. Besides, the monthly fee remains as low as $29. What more do you want?
The bottom line
To keep things short, Shopify is a fabulous platform for both new and established enterprises. Are you still pondering over why to choose Shopify? The security, flexibility, efficiency, ROI, and support it provides are off the charts. The professionals of Astute Myndz along with millions of merchants agree to the fact that Shopify checks all the boxes. So, give Shopify a try and experience the difference.
In the age of social media, the Gen-Y uses specific terms, words, phrases, and sentences to define various things. “Like a boss” is one of those new-age proverbs. It means doing something in a way that sets you apart from the rest and makes you feel as if you are the foreman of the world. If you wish to be an indomitable ruler in the kingdom of e-commerce, then you must sell “like a boss.” An e-commerce website or a selling platform relies primarily on heavy sales to survive the competitive battlefield. If you are planning to design an e-commerce platform or if you already have one, then you better contemplate the importance of sales for your business. Conversion is, of course, what you want to achieve whether you sell products from a brick-&-mortar store or an e-commerce platform. The experts of a CRM & e-Commerce development agency UK say that every day is Christmas when your conversion rates surpass all expectations. However, you need contingencies when your conversions and sales estimates slide down.
Ways to improve conversions
A sudden drop in a website’s revenue generation calls for an analysis of the same. Probably, the strategies that worked in the past are now ineffective.
When it happens, improving and optimizing the e-commerce store becomes imperative. Once you conduct the review, a few of the webpage’s elements will pop up that are messing up the conversion.
If you want the limelight to shine on you, a few incremental alterations are all that you need. Here are a few ways to boost the conversions of your e-commerce store.
1. Hassle-free shopping: Web development agencies can design a simple as well as a complicated website. However, when it is about e-commerce, an easy-to-handle site is what you need. Something elegantly designed yet manageable enhances conversion. As the owner of an e-commerce store, you have to work with random products. Although, you must never put everything on one page, as it will be a serious turn-off for clients.
2. High-quality imagery: Buyers rely profoundly on product images that help them to make the right decision before the purchase. Experts working with a reputable CRM & e-commerce development agency UK ask you to pay attention to the product pictures. Buyers should have access to high-quality illustrations posted on your store’s catalog. Make sure that you include the ‘zoom-in’ feature so that buyers can explore the product from various angles.
3. Explanatory product descriptions: HD-quality images won’t be of any help to you if your buyers can’t find an appropriate description of a product. Hence, you must include meticulously written product descriptions with the images of all your products. Detailed product descriptions are particularly important with clothing. The employees of a brick-&-mortar store explain the features of a product to buyers. Your store isn’t a physical one and so, you need to think of ways by which your clients can educate themselves.
4. Product videos: Before purchasing something, a shopper wants to get into the nitty-gritty of the products. Descriptions are good enough, but videos are better. Videos allow you to showcase what your product can do and how. As the owner of an e-commerce website, you must start using videos to explain the details of your product, if you aren’t doing it already. Even statistics declare that videos successfully influence over fifty percent of shoppers to make a purchase.
5. Responsive customer support: On-spot assistance is available inside physical stores but not on online stores. Even a descriptive product catalog with beautiful images and videos can’t provide the answers to all the questions of a client. Thus, you need to give your buyers multiple ways to contact a customer service representative. Try to include options like email, live chat, and even text messages. With these communication modes in place, every customer can contact you based on their personal preferences.
6. Transparent pricing: Different price-tags listed for the same product on several pages is quite disturbing to clients. Maintaining transparency in the price of a product is the sign of a reputable and trustworthy e-commerce platform. Business owners like you should never hide charges, shipping fees, or other expenses. It is not only a bad practice but also affects conversions negatively.
The specialists of the best CRM & e-commerce development agency UK called Astute Myndz can suggest more ways to improve your store’s conversions. However, the ones given above are useful enough to start. Nevertheless, morphing an e-commerce store into a conversion giant isn’t as challenging as you may think. A few minor changes in your strategies and the UI/UX will make a mountain of a difference. Just make sure that you get in touch with reliable e-commerce designers with relevant expertise.
Corporate giants that are also the biggest brands already own the front-row-centre in most cases. They occupy the main keywords that commoners use to search your business sector. So, it makes sense to target more niche keywords. You should focus on specific keywords that a specific audience or your ideal customers will use. Generally, a big brand doesn’t target such keywords.
There is an excellent local brand consultancy company that utilizes long-tail keywords and reaps the benefits. The experts who work there suggest you pay more towards long-tail keywords. Long-tail keywords are phrases with at least three words. They are ideal for targeting niche demographics instead of mass audiences, and they are not as competitive as generic keywords.
Search engines like Google uses various algorithms to pry out national and local search results. With a local search, you notice that the top 3 results are under paid-ads. Google further combines them to create a group and adds a map location above them. The three top local listings contain the name of the company, the address, location, distance from your place, website links, phone numbers, etc. Local optimization acts as a power booster and takes you ahead in the competition.
You have to make sure that you highlight everything that makes your company unique via website copies, blogs, and other content pieces. For instance, a small business company can outrun a corporate giant by personalizing its service with face-to-face meetings. The same company may even keep a direct helpline or a dedicated account manager. SEO proves helpful here when you such pick keywords to optimize your content that shed light on your brand’s assets.
Yes, SEO becomes meaningless without appropriate content. Google’s algorithm allows it to recognize well-written content. It is a vital factor when it comes to achieving commendable website rankings. You have the power of social media at your fingertips to promote your blogs and website content. FAQs and tutorials further add to SEO.
Google focuses on extending its audience targeting features. The targeting method appeared about six years ago and its design allows companies to reach prospective buyers. Google targets online purchasers based on surveys of intent signals. These include recent search activities and browsing queries. In the future, Google will implement signals in at least thirty different categories like beauty, education, real estate, sports, etc.
A reputable Digital marketing agency India reminds you of Local Inventory Ads or LIA. Google introduced it as a unique shopping ad feature. You can promote the products that you sell through stores near the user. LIAs highlight the in-store promotions and offers that you have in place. Naturally, with the use of LIAs, your sales increase. The feature arrived on two continents only. Soon, it will be available in other regions.
The implementation of automation isn’t just for promotional management such as bidding or headlines. It is possible to automate every facet of the campaigns, based on what the merchant provides. These include targeting, bidding, or creativity. A local extension-based campaign helps in delivering advertisements over Google’s omni-channel avenues. It even informs users regarding details like directions to local stores, business hours, photos, and contact numbers.
There is one feature that allows advertisers to personalize their advertising budgets. It further lets a business owner message content to specific locations as per sales plans and in-store promotions. As a client, you can tweak the messaging and the budget to certain geographical locations. You can do so with the use of in-store sale schedules and promotions. Then again, with the support of any worthwhile marketing agency, business owners can gain entry into this segment.
Google came up with a few modifications to the bidding platforms. These enhancements allow a retailer to enjoy optimal ROI and superb conversion rates. When you rely on this particular feature, you can use Google’s Smart Bidding to ready yourself for the adjustments and growth. These two are the most important, after all. Conversely, digital marketing companies can take care of the promotions while predicting the gushes in conversion ratios.
Do you know A/B testing is? It is a process where you get to compare two repetitions of a webpage against one another. Through this method, you can differentiate the one that performs better than the other. It is very much like an experiment where users see two or more pages randomly. You have to use tools like Google Analytics to assess the performance of the pages as per the conversion goals. Picking the right aspects of a site can be challenging. Firstly, you should target the headline. It should promote what your business has to offer. Apart from that, you must check the page navigation, layouts, your primary offer, CTA wording, etc.
The value proposition determines your conversion rate, which further aids in conversion tracking. The phrase, ‘value proposition,’ means a promise of value that you have to deliver and the customer has to acknowledge. It also includes a belief from the customer’s side regarding the delivery and experience of the benefits. Your website shouldn’t greet clients flatly and start displaying products and services. Value proposition encompasses more than what you have to offer. If you wish to build an excellent value proposition, then you must offer something different from your competitors. Additionally, you have to be equal to your competitor in at least one key element.
Sales funnels go down the drain as soon as you ask for signups or sales too early. Some of your users are only browsers. You need to escort them to the buying stage. With costlier products or services, people will need more time before they feel ready to commit. For instance, companies offer free trials of their Software As A Service. Building a sales funnel is mandatory, and so, these companies don’t ask their users to sign up instantly. In most cases, building sales funnels is the best way to gain the trust of clients and build a relationship with them. You should provide valuable free information, become a trusted adviser, feed content, delivering valuable, and compelling reasons, etc.
You will run into many websites with value propositions. However, when you explore everything written there, you will realize that it is entirely insensible. Don’t forget that human beings will see your website content and not vernacular robots. Therefore, you must keep things simple and clear so that everyone can read and understand.
Finally, you must ensure that the third-party web development organization makes things easy for your visitors. Otherwise, they will never buy anything from you. You must create an intuitive buying process where buyers can reach their goals in just a few clicks. To do so, you should reduce the number of options, guide the buyer, and demand as little information as possible. In the end, you must leave the ‘sign up’ optional.
The best results will originate from the first twenty per cent of your client base. Therefore, you must target the most valuable and long-term customers. For that purpose, you should start by defining your niche and specialities. Then, you need to refine and choose the right software programs and services. Finally, you have to profile and target the most valuable prospects. You can achieve it by targeting your website, sales, marketing, and lead generation activities.
The modern tactics and processes of digital marketing always offer a measurable ROI. It provides productive and cost-efficient ways of targeting niche audiences. Marketing is mandatory to reinforce the brand of your accounting firm. It puts your expertise and services into the content and defines the faces of the people in your team. You have to update your online presence and invest time and money in content marketing. You should also use social media to showcase your team’s expertise and raise your brand’s awareness.
When existing clients provide referrals, it gives business owners confidence in the firm. Naturally, you find it easier to convert your prospects into clients. Of course, you must perform well, set high standards and the right foundations to win them over. To get referrals, your existing clients should be happy with your services. Go over the facilities that you provide and update them if possible. You have to ensure that the services, price points, and the packages appeal to your clients. In the end, you can think about creating a client referral system. With it, you will reward your existing clients if they bring in new business.
As a modern business owner, your clients will expect you to be a highly tech-savvy individual. After all, your clients understand and utilize technology in their daily lives. Hence, they hope to avail the services of an accountant with the same mindset. You can consider automating the low-level tasks like bookkeeping, debtor tracking, and payment. Communication and accessibility are two other factors that you have to improve. You may also use smart reporting tools which improve the analysis of a client’s numbers and enhance forecasting. The use of technology allows you to give more valuable support and advice.
Indeed, technology enforces the foundation of an accounting firm or any other business organization. Then again, nothing can affect the undisputable necessity of the right employees. Attracting ideal clients boils down to establish a firm with talented and learned people. It is possible to hire the right employees by defining the key roles required for the growth of your firm. You must screen every applicant’s personality and attitude during interviews. Identify the worth of a candidate by measuring their social interaction capabilities.