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Now Organize Your Tabs With Chrome’s Latest Feature

Saturday, May 30, 2020
Siddhant Singh
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Google  Chrome is rolling out a new feature to help you better manage all your open tabs. The company announced today the launch of “tab groups” for the beta version of its web browser, which will allow you to organize, label and even color-code your tabs for easy access. The feature will make its way to the stable release of Chrome starting next week.

To use the new feature, you can right-click on a tab and choose “Add tab to group.” You can then select an existing group to move the tab to or create a new one, which you’ll also name and label.

The company had been testing this solution for several months before today’s public release, as some had already spotted. Based on this early research, Google says it found that many people tended to organize their tabs by topic — like a project they’re working on or a set of shopping and review sites, for example.

Others, however, would organize tabs by urgency — labeling them things like “ASAP,” “this week” or “later.” Google also suggests tab groups can be used to help keep you focused on task progress, by grouping them into areas like “in progress,” “need to follow up” and “completed.”

And if you prefer a more minimalist look, tab groups also support the use of emoji in their labels.

The problem of having too many tabs open is one that’s common to anyone who spends time on the internet, whether for work, school, research, online shopping or even just browsing for fun. Tabs start to stack up with all those things you need to come back to at some other time — unless, of course, they’re part of your permanent collection of pinned tabs that never get closed.

Tab Groups are available in Google Chrome Beta for preview. The feature will also be available for Chrome on the desktop across Chrome OS, Windows, Mac and Linux when the updated version begins rolling out.

However, Google cautions tab groups will be slowly rolled out to ensure Chrome’s stability and performance aren’t impacted. So if you’re itching to use the new tab groups feature sooner, you may want to switch to the beta for the time being.

Apps Show Record Spending In First Quarter of 2020 amidst Social Distancing

Tuesday, May 12, 2020
Siddhant Singh
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As people are stuck at home due to the coronavirus outbreak, the time spent in mobile apps and app downloads have peaked. People have been turning to mobile apps for managing their finances, doing online shopping, finding exercises, working from home and entertainment purposes too.

Reports suggest that the first quarter of 2020 witnessed record consumer app spend. Additionally, the average weekly time spent on games and apps grew about 20%. In the first quarter, consumers globally spend more than $23.4 billion through app stores. The largest contributors of the increased app sped were China and the US.

To translate this in terms of installations, quarter 1 of 2020 accounted for 31 billion new app downloads. This is 15% more than the last quarter of 2019. Since there is usually a boost in app installations in the fourth quarter due to holiday sales of new phones, this growth is really notable.

With this noted, there is no doubt that a mobile app is a requisite to reach out to your target audience and connect with them during this situation.

  • Offer Personalized Experiences

Regardless of the industry, you are operating in, ensuring customer satisfaction is of prime importance for all businesses. Apps help you in offering tailored content based on contact preferences and content likeness of the customers. By providing targeted information, the probability of the customer to make a purchase or avail a service will also improve.

  • Facilitating Voice Search

Voice-based products like Alexa, Google and Siri have already captured a lot of popularity in the market. It is believed that almost half of the searches will be made via voice search by the end of 2020. With mobile apps, you can optimize to facilitate voice search for your users. With SEO and incorporation of voice search benefits, your business can even enjoy a better online presence.

  • Implementing AI

Integrating AI with mobile applications enables the creation of smarter apps which can fulfill various purposes like maintaining extensive data and analyzing user behavior.  AI will help you provide an intelligent service to your customers, providing customized results and options as per their requirements.

  • Widespread use of instant applications

Instant applications make tasks easier for users as well as the developers. In simple words, instant apps can be regarded as native apps that function like websites and attract customers. Although smaller in size, they possess all the features of a mobile application. The biggest attraction of such applications is that users can access these without downloading them.

Offering unmatched user experience is essential during this period to truly attract your audience and maintain brand loyalty. If you do not have a great app or an app at all, you audience will seek alternatives and switch to competitors. Don’t let your business dwindle when a simple mobile app can drive growth for your business. We are here to create amazing user-focused apps for your business.

How to Start Your Online Store and Sell During COVID-19

Saturday, May 9, 2020
Siddhant Singh
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With an increasing number of brick-and-mortar store closing their doors to help stop the spread of the COVID-19 pandemic, many businesses are now trying to figure out how they can open their doors to online sales.

Currently, it is advised against travelling to public places (even prohibited in some places). No wonder so many subscription services and eCommerce businesses are seeing a surge. Online supermarkets and healthcare providers are already seeing increased interests and sales through online portals.

Make Your Online Selection

Before jumping into the online world, you will need to plan out your store, your merchandise and much more. Ask yourself questions like:

  • What does inventory look like?
  • Are there packages that you would like to offer?
  • Do you have merchandise that you could put up for sale?
  • What is your shipping capacity? How are you going to deliver? Do you need to hire a fulfillment partner?

Remember, many people are dealing with financial woes and instability. It’s no small gesture to acknowledge that, thank those who support your business, and give genuine well-wishes to those who cannot.

Website Branding and Functionality

You won’t have much luck selling online if you don’t have an easy-to-use website and an eCommerce store. Remember, your website is your virtual identity. Exhibit the same character and aesthetic across your site that you deliver when people walk into your physical store.

Providing an excellent user experience (UX) is key. Understanding and valuing the foundational elements and intents behind great UX can transform how you approach all areas of your business. The benefit of good UX is increased customer loyalty and more sales!

Choosing Your eCommerce Platform

When choosing an eCommerce platform, there are few qualities that you should pay attention to:

  • Website Integration

Will your website and storefront seamlessly integrate? Make sure that the store you choose offers a direct integration with most website hosting platforms like Woocommerce.

  • Ease of Use

Make sure whatever you choose has an intuitive interface that is easy to learn.

  • Innovation

Technology is changing fast and you want to partner with a platform that is always improving. When you choose best-in-class solutions, you have the benefit of what each platform provides today, but also any future updates.

  • Flexibility

Choose a platform that allows you to control and configure your ideal customer experience.

  • Accessibility

What is the barrier to entry like? How hard is it to get started? Right now it’s important to be able to get up and running quickly. Make sure that whatever option you choose, it’s easy to get started.

Promotion and Marketing

Once your eCommerce store is live and your club is established, it’s time to get the word out!

  • Your Website

Don’t underestimate the importance of your website. Make sure that it’s easy to find, fast, simple to navigate, on-brand, and super clear how to sign up

  • Social Media

Social media is a great way to increase your direct sales through your website and increase awareness about your business. Focus on customer features, education about your business, and contest/giveaways.

  • Review Sites

Google My Business, Yelp etc are common sites that people use to find businesses to visit. Claiming your business on these sites and actively monitoring and engaging with users can be the difference of thousands of dollars in new revenue.

  • Email

Email can be used to attract, convert, and nurture prospects and customers.


There has never been a better time to start your online store. If you are also looking to up your online game, we are here for you and happy to provide our resources. Please reach out to our team and let us know how we can help you support customers during COVID-19 and continue to grow your business.

Why You Should Care About SEO during COVID-19 Pandemic?

Wednesday, May 6, 2020
Siddhant Singh
0 comment

With over a million cases of the novel coronavirus, governments around the world have taken steps to limit how people interact. This has drastically changed how people engage with brands and do business. Businesses that know how to adjust to the changing marketplace will not only strengthen themselves now, but also set them up for success in the future.

Maintaining a strong digital presence through SEO and content marketing will be one of the most important steps that businesses take right now. As brick and mortar stores continue to find themselves forced to shut their doors, digital advertising and ecommerce has become more important than ever. Customers are increasingly shifting their buying activity towards online options, and brands need to be present for these consumers.

In the United States, online purchase of food, over-the-counter medicines and protective equipment have seen tremendous surges. Online supermarkets and online fashion merchants have also seen as increase in traffic rates.

As consumers are turning to online stores to address their needs, thriving organizations need to meet them with an excellent online experience and engaging content. As this growth has mostly occurred on mobile devices, brands need to be prepared to create high-quality content and digital experiences that will engage customers through mobile devices.

How to Thrive Your Business with Digital Marketing and SEO

  • Attract Audience with targeted content

Create targeted content to attract new potential users and customers to your site. As you engage with your customers, learn more about their interests and concerns during this time of social distancing and isolation. Develop material that will allow you to interest and engage your customers. Research industry keyword trends to find keywords that have high search volumes and low competition. This will help you create targeted content.

  • Give your Audience hope for the future

As your customers are stuck inside, working from home, and unable to go about their typical lives, use your content to help them think about the future and begin to plan for what they will do when this pandemic ends. Help your customers find positive things to look forward to.

If the crisis presents opportunities for your customers, let them know their options. Consider if there are any opportunities your customers can use to help them make the most out of the poor situation. In this unstable period, your content and marketing campaigns might do more to drive resources towards future demands and sales rather than current. Regardless, make sure you maintain strong, helpful relationships with your customers.

  • Use various channels to stay connected with your audience

To maintain a strong presence with your customers, you will also need to think about how to engage them across multiple channels, including organic, paid, and email. Your organic strategy will help you get your brand out in front of existing and new potential customers who engage with content online.

Continuing to use paid ad strategies will then help you maintain a strong presence for targeted keywords and topics that will interest your customers throughout this challenging time. Use paid to complement your organic strategy, creating ads for key demographics on social media or for important terms on Google where you might otherwise struggle to rank.

Finally, strengthen your relationship with past site users through email. Use segmented email lists that allow you to target different groups of potential customers based on different demographics.

Final Thoughts

When it comes to maintaining and building your organization in the face of the rapidly changing business climate, SEO and digital marketing will remain your cornerstone. Consider the advice above and see how you can put these ideas to work to create a strong strategy for your organization. If you do not have the time and knowledge to execute proper SEO, you can consider outsourcing it to us. We have vast experience and knowledge of SEO techniques and constantly keep updating with the changing trends.

UI UX Design for Enhancing App User Engagement

Wednesday, March 4, 2020
Siddhant Singh
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UI or UX design is a key component of the app development process. UX design helps to convert a simple idea into a stunning digital product or mobile application with enhanced visual appeal. UI UX design services in London affects the appeal and usability of your app, determining if users can return to the app again and again. In this article, we will discuss how an app development agency in London can maximise user engagement through effective UI UX design.

How do UI UX designers influence app design?

UI UX design services providers in London create digital solutions with smooth user interface to enhance and encourage interaction. They optimise user experience to boost the development and growth of the mobile app. To achieve this, the apps are created in a way to solve problems and offer easy usage along with pleasing aesthetics.

A professional app development agency in London with experienced UI UX designers will be able to offer a combination of functionality and beauty, adding value to the app.

How to Achieve User Engagement and Retention?

It is a popular belief that an application should be attractive to retain users. However, the retention of users is determined by the complete experience offered by the app. The application should be easy to use and interact with. It should allow the users to easily navigate from one page to the other.

Here are some techniques that UI UX design services providers in London utilise to achieve high user engagement:


  • Animation to Enhance User Experience

2D animation has become an integral part of UI UX design today. A wide variety of animations are used to bring out a particular behaviour. For instance, when an error message is flashed on the screen, the pop-up message can shake to draw the user’s attention. So, designers should create and use realistic animations to encourage engagement.


  • Simple User interface Design


Designers are well-versed with the needs and expectations of users of an application. Users do not wish to jump through a number of hoops when interacting with a mobile application. As they are only interested in the final result, they want to use the simplest and fastest method. To facilitate this, you should develop UX flowcharts for individual pages when designing the wireframe of the app. For example, if your application requires users to sign up; the ‘Sign Up’ page should be easy to locate. If users cannot find the page, they may move to a different application. UI UX design services in London ensure a simplified user interface design.

In Conclusion

An app development agency in London implements various techniques to achieve a great interface. The success of digital products such as mobile applications depends greatly on the UI UX design. Only an application offering both functionality and pleasing aesthetics can become successful today.


The UI UX design of a mobile application determines how easily users can navigate through the app. A great UX with pleasing aesthetics is a prerequisite for a great app experience and user retention today.

Benefits of Custom Website Development over Readymade Templates

Monday, January 27, 2020
Siddhant Singh
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custom web development

Getting a new website requires you to make several crucial decisions before the development process can be started. To begin, you need to choose between custom website development and readymade templates. You must know the strengths and weaknesses of both these options. A web development services provider will tell you the distinct advantages of a custom website over a rigid template.

Here are some benefits offered by affordable custom web development services in London:

Flexibility and Creativity: A website can be used as an online platform for a business or by one person to showcase their creativity. Depending on the need and use of the website, its requirements and demands will differ. A website template is rigid and will not allow you to showcase your creativity or your products and services in an attractive manner. With custom website development, you can get the website designed as per your vision and reach out to your target audience. A custom web development services providing company will also help you make any changes as you change your branding or strategy, without any hassle.

Presentation and User Interface: The aesthetics of a website play a huge role in generating traffic and boosting sales. A custom website design will allow you to offer a high-quality presentation and a great user experience to your visitors. A sound user experience will ensure effective communication and result in greater engagement. A custom website designed and developed by an affordable website development services provider in London will be more user-friendly and help in satisfying user expectations.

Custom and Easy Functionality of Website: Functionality refers to how users interact with your website. A readymade template can offer a decent level of functionality. However, this will not be customised as per your exact needs. On the other hand, a completely customised website will allow users to perform tasks specific to your website and generate unique results.

SEO Friendly: SEO can often be the reason for unnecessary stress, confusion and worry. Several SEO templates are designed to simply look great and are not favourable for SEO. Professional web development services will help you create a website that not only looks good but also ranks well in search engines. The website will be designed to contain relevant metadata and keywords to allow recognition of your website as useful, informative and genuine by search engines. However, if you use a premade template, you will have to employ the services of an SEO specialist to improve search engine rankings. This can be prevented by hiring a shuttle right in the beginning.

To conclude, it can be said that a custom web development services provider in London will be able to target exactly your target audience and their needs. Custom websites help in sharing business information with complete flexibility, enhancing user experience and engagement.

Shopify Vs. WooCommerce – What to Use for Your E-commerce Store?

Wednesday, January 15, 2020
Siddhant Singh
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Shopify Vs. WooCommerce

The number of e-commerce stores is increasing steadily. As more and more people are deciding to launch their online stores, most of them are faced with a tough choice – Shopify or WooCommerce? When availing e-commerce web development services, many found themselves troubled by common queries about the better platform, the fees, dropshipping and much more. 

To answer simply, the choice of platform depends entirely on your needs and use case. However, to help you make a decision here is a detailed comparison between the two portals.

Shopify vs. WooCommerce – What Makes them Different?

The key difference between Shopify and WordPress (WooCommerce) lies in the accessibility of the two. Shopify is a virtual service or tool where you can simply sign up and create an account. Once done, you will need to complete your store setup and have your business running. On the other hand, WordPress is software that you will need to install yourself. Following this, you will be required to contact a web development services provider to purchase a domain and arrange for the hosting of your website. Next, you will be required to add the WooCommerce plugin to access all features of an e-commerce portal.

An Introduction to Shopify:

Put simply, Shopify is a complete e-commerce tool or solution that allows you to build an e-commerce store from top to bottom. The paid tool allows you to sell anything you wish – digital and physical products and services and supports drop shipping too. Shopify also allows you to integrate your physical store with the online one. Offering over 100 designs (both paid and free), Shopify allows you to give your desired look to the store. 

An Introduction to WordPress (WooCommerce):

WordPress allows you to develop a complete website for various purposes. For e-commerce, the WordPress software offers a host of customisation options with some amazing features for content management. You can choose from thousands of designs or themes, including both paid and free ones. With the use of plugins, the possibilities of extensions are endless. Even though WordPress does not offer any direct support like Shopify, the community is pretty helpful.

When to Opt for Shopify?

Shopify serves as an e-commerce solution customised for all businesses and needs. The biggest advantage of using Shopify is that it lets you set up quickly and start serving your customers almost instantly. The platform also helps in setting up things like inventory, shipping settings, taxes and so on; facilitating even the boring aspects of the e-commerce business.

Ultimately, you should opt for Shopify in the following cases:

  • If you do not have a website but wish to launch an e-commerce store quickly.
  • If you wish to integrate your online and offline stores.
  • If you wish to have an e-commerce portal with round the clock customer support.

If your needs fall in line with any of these, you should opt for a Shopify store. Whether you are offering a single product or multiple ones; Shopify is suitable for anything ranging from digital downloads to physical products and drop shipping.

When to Opt for WooCommerce?

WordPress is regarded as a near-perfect website platform that can handle any kinds of website. Even though it is primarily a blogging platform that doesn’t provide e-commerce features, the WooCommerce plugin enables e-commerce actions. Apart from the main WooCommerce plugin, one will have to use some other plugins as well to manage social media, SEO and others. 

As such, it can be said that the WooCommerce portal is a suitable choice for a dedicated and savvy user. It provides users with all e-commerce features like online payments, product catalogs, coupons and much more. Most importantly, the plugin is completely free. Therefore, if you wish to convert your existing WordPress site into an e-commerce store; you will not have to spend anything!

Ultimately, one should opt for WooCommerce in the following cases:

  • If you are already familiar with WordPress and can use the platform easily. 
  • If you have an existing WordPress site and you do not want to invest anything extra for an e-commerce portal.
  • When you wish to have complete control of your e-commerce store including every aspect of it.

If your requirements from the e-commerce portal are similar to the use cases listed above, you should opt for a WordPress store.

Shopify or WordPress – The Final Verdict

All web development services providers believe that the motive behind your choice should be to save both money and time. If you want a solution that doesn’t require a lot of management on your end and offers easy scalability, you should launch your store with Shopify. Alternatively, if you want to start with a lower cost on your existing website having full control over your e-commerce store; then WooCommerce will be the right platform for you.

How an Accessible Website can benefit your Business?

Monday, January 6, 2020
Siddhant Singh
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Benefit of Website

The virtual world has become faster, user-friendly and more agile over time. Today, one can add various functionalities to a website to build an aesthetically pleasing, secure and accessible site. Since the website represents your business online, it is necessary to ensure that all your existing and potential customers can access it easily. You can make your website accessible by hiring affordable website design services. A UK web designing company can help you design an attractive and accessible website.

Here are four ways in which an accessible website can benefit your business:

  • Reaching out to a greater audience

People with disabilities constitute a significant part of the population. If your website is not accessible, you are missing out on a large number of potential customers with disabilities. Accessible web design will ensure that everyone can access your website, increasing the overall traffic and driving more sales. Adding even small accessibility features can help you accommodate customers with disabilities and boost your sales.

  • Staying within legal requirements

Your organisation or business may be legally required to ensure website accessibility. Since people do not generally think about it, you may not be aware of such requirements. If you do not ensure web accessibility, it could potentially attract a lawsuit for discrimination against people with disabilities. A UK web designing company can help you understand the guidelines for making your website more accessible, to prevent potential lawsuits.

  • Building a positive brand image

Apart from increasing the reach of your website, an accessible website will also help in creating a positive image for your brand. An accessible website shows how much you value your customers, including the ones with disabilities. Today, most customers will walk away from a business if it lacks purpose. Making your website accessible also demonstrates a strong sense of social responsibility, attracting target customers.

  • Improve your Search Engine Optimisation (SEO)

Like people with sight disabilities, search engines too cannot view the content of the images on your website. They rely on text to rank your website on the results pages. When you add accessibility features to your website (even small things like alt text for images), your website will become more accessible to both – your target audience and the search engines. As such, improving your website accessibility will also improve your SEO.

Affordable website design services can help you make your website accessible to enjoy the benefits listed above and much more.

Website Redesigning – The Key to Boost Your Online Presence

Saturday, December 21, 2019
Siddhant Singh
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Boost Your Online Presence

Your website is the backbone of your online presence. An up-to-date and efficient website will serve as a primary source for leads and generate revenue. Potential consumers visit the website to review your services and decide whether they want to work with you or not. If your website is outdated, they are most likely to leave unsatisfied. Getting your website redesigned from a website design and development company can help you control your bounce rates and generate conversions. Here are some reasons why you should consider a website redesign:

  • Battling a High Bounce Rate

If a majority of your website visitors are leaving the website within seconds, it is an indicator of a poor website. Users tend to exit a website quickly if the navigation is poor, the layout is unresponsive or the content is not relevant. A website designing company can help you point out the issues and improve them.

  • Unappealing Design

Web design trends evolve at a great pace. What used to be cool a couple of years ago might be dull and strange now. Since the website is the face of your brand, it must be enticing. Modern website design and development consist of video backgrounds, natural shapes, micro-interactions and much more to create memorable websites.

  • Creating a Fresh Brand Image

Rebranding your business in any way requires you to redesign the website according to your new brand image. The website should be a reflection of your corporate culture and unique service.

  • Flawed User Experience

A website should always offer a smooth and seamless user experience. Website designing companies pay careful attention to UX designing during website planning and prototyping. If you find the user experience is lacking and requires consideration, you should consider getting your website redesigned.

  • Incorporating Mobile Experience

Today, people are likely to exit from a website if it does not support mobile operations. Such websites also tend to appear towards the end of search result pages. Website redesigning to make it responsive and facilitate mobile experience has become essential today.

  • Complex and Slow Operation

If the website is complex consisting of a dozen pages, people are likely to neglect your website. The website should be simple and focused to attract attention to the important pages, facilitating quick operation.

These are some major reasons why one should consider redesigning their website. Apart from this, website design and development also facilitates SEO, aiding lead generation and conversion.


Friday, November 8, 2019
Siddhant Singh
0 comment
why to choose shopify

When it comes to e-commerce platforms, there are many available to business owners. Both up-and-coming start-ups, as well as renowned international brands, can use them. Among all the available platforms, Shopify is the most popular one and highly favored by its users. Anyone can work with it to start their e-commerce business and grow it profoundly. Apart from that, Shopify’s flexibility makes hundreds and thousands of business owners all over the world resort to it to run their web-stores. If you are wondering why to choose Shopify, then you may not know much about this platform’s benefits. Here you will learn about a few of Shopify’s advantages.

Nominal expenses

When you take a look at what Shopify has to offer for your money, you will definitely think that there is no better platform. It bestows a firm yet flexible store-builder that increases conversions and sales while reducing many administrative chores. Shopify can also provide worthwhile information regarding management. Monthly expenses for the ‘Basic Shopify’ plan start from $29. Alternatively, the price of the ‘Advanced Shopify’ plan goes up to $299 per month. The platform allows you to ameliorate, demote or cancel your subscription at any moment. Of course, you have to be regular about the monthly payments first. Shopify charges two other fees: one is a small percentage between 0.5 and 2.0 from your turnover, and the other is for payment gateways.

Reasons to choose Shopify


shopify technicalities

1. The technicalities: Do you use WPengine for your WordPress installation? If not, then you have to handle everything, including speed, security, and hosting. The people who wonder why to choose Shopify aren’t aware that it comes with built-in features. Professionals will take care of your store and ensure that it performs swiftly and remains secure.



2. Excellent cooperation: One company designed Shopify and all other platforms. Naturally, all the cogs of the machine work together in harmony. The owners and controllers of Shopify build your website, payment, shopping cart, and inventory and sync them up well without problems.


backend management

3. Hassle-free back-end management: Since you are the owner of the store, you will be spending a significant amount of time in the backend of the website. You will be setting things up, serving customers, and adding products. With Shopify’s exceptionally simple back-end system, administrative tasks will be a piece of cake for you.


payment gateway

4. Several payment gateways: Handling the payments of an e-commerce store is the most awkward and sensitive part. With platforms like Magneto or WordPress, you have to purchase extra extensions to conduct payment. On the other hand, the truth about Shopify is that it mellows everything out with its ‘plug and play’ payment gateways.



5. Connecting with a community: Shopify has a massive network of developers, third-party professionals, designers – essentially veterans in the field of digital marketing and web designing. The controllers of Shopify even encourage these experienced and knowledgeable people to join the forum by providing them with incentives.



6. Support from professionals: WordPress and other shopping carts like it are open-source platforms. They depend on online communities and forums for support. However, Shopify has a dedicated team that is always ready to help those who need it.



7. Numerous tools: Shopify gifts a toolbox full of tools to all its users for their blogs, up-sells, coupon codes, cross-sells, inventory management, analytics and more. No one has to snoop around for anything particular. If you use Shopify, you will surely find what you need in that toolkit.



8. Prices are friendly: After spending a significant amount of time, Shopify may seem pricey. Then again, nothing beats this platform’s pricing on a short-term deal. You won’t have to pay developers because you won’t need them at all. Besides, the monthly fee remains as low as $29. What more do you want?

The bottom line

To keep things short, Shopify is a fabulous platform for both new and established enterprises. Are you still pondering over why to choose Shopify? The security, flexibility, efficiency, ROI, and support it provides are off the charts. The professionals of Astute Myndz along with millions of merchants agree to the fact that Shopify checks all the boxes. So, give Shopify a try and experience the difference.

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