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Shopify Vs. WooCommerce – What to Use for Your E-commerce Store?

Wednesday, January 15, 2020
Siddhant Singh
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Shopify Vs. WooCommerce

The number of e-commerce stores is increasing steadily. As more and more people are deciding to launch their online stores, most of them are faced with a tough choice – Shopify or WooCommerce? When availing e-commerce web development services, many found themselves troubled by common queries about the better platform, the fees, dropshipping and much more. 

To answer simply, the choice of platform depends entirely on your needs and use case. However, to help you make a decision here is a detailed comparison between the two portals.

Shopify vs. WooCommerce – What Makes them Different?

The key difference between Shopify and WordPress (WooCommerce) lies in the accessibility of the two. Shopify is a virtual service or tool where you can simply sign up and create an account. Once done, you will need to complete your store setup and have your business running. On the other hand, WordPress is software that you will need to install yourself. Following this, you will be required to contact a web development services provider to purchase a domain and arrange for the hosting of your website. Next, you will be required to add the WooCommerce plugin to access all features of an e-commerce portal.

An Introduction to Shopify:

Put simply, Shopify is a complete e-commerce tool or solution that allows you to build an e-commerce store from top to bottom. The paid tool allows you to sell anything you wish – digital and physical products and services and supports drop shipping too. Shopify also allows you to integrate your physical store with the online one. Offering over 100 designs (both paid and free), Shopify allows you to give your desired look to the store. 

An Introduction to WordPress (WooCommerce):

WordPress allows you to develop a complete website for various purposes. For e-commerce, the WordPress software offers a host of customisation options with some amazing features for content management. You can choose from thousands of designs or themes, including both paid and free ones. With the use of plugins, the possibilities of extensions are endless. Even though WordPress does not offer any direct support like Shopify, the community is pretty helpful.

When to Opt for Shopify?

Shopify serves as an e-commerce solution customised for all businesses and needs. The biggest advantage of using Shopify is that it lets you set up quickly and start serving your customers almost instantly. The platform also helps in setting up things like inventory, shipping settings, taxes and so on; facilitating even the boring aspects of the e-commerce business.

Ultimately, you should opt for Shopify in the following cases:

  • If you do not have a website but wish to launch an e-commerce store quickly.
  • If you wish to integrate your online and offline stores.
  • If you wish to have an e-commerce portal with round the clock customer support.

If your needs fall in line with any of these, you should opt for a Shopify store. Whether you are offering a single product or multiple ones; Shopify is suitable for anything ranging from digital downloads to physical products and drop shipping.

When to Opt for WooCommerce?

WordPress is regarded as a near-perfect website platform that can handle any kinds of website. Even though it is primarily a blogging platform that doesn’t provide e-commerce features, the WooCommerce plugin enables e-commerce actions. Apart from the main WooCommerce plugin, one will have to use some other plugins as well to manage social media, SEO and others. 

As such, it can be said that the WooCommerce portal is a suitable choice for a dedicated and savvy user. It provides users with all e-commerce features like online payments, product catalogs, coupons and much more. Most importantly, the plugin is completely free. Therefore, if you wish to convert your existing WordPress site into an e-commerce store; you will not have to spend anything!

Ultimately, one should opt for WooCommerce in the following cases:

  • If you are already familiar with WordPress and can use the platform easily. 
  • If you have an existing WordPress site and you do not want to invest anything extra for an e-commerce portal.
  • When you wish to have complete control of your e-commerce store including every aspect of it.

If your requirements from the e-commerce portal are similar to the use cases listed above, you should opt for a WordPress store.

Shopify or WordPress – The Final Verdict

All web development services providers believe that the motive behind your choice should be to save both money and time. If you want a solution that doesn’t require a lot of management on your end and offers easy scalability, you should launch your store with Shopify. Alternatively, if you want to start with a lower cost on your existing website having full control over your e-commerce store; then WooCommerce will be the right platform for you.

How an Accessible Website can benefit your Business?

Monday, January 6, 2020
Siddhant Singh
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Benefit of Website

The virtual world has become faster, user-friendly and more agile over time. Today, one can add various functionalities to a website to build an aesthetically pleasing, secure and accessible site. Since the website represents your business online, it is necessary to ensure that all your existing and potential customers can access it easily. You can make your website accessible by hiring affordable website design services. A UK web designing company can help you design an attractive and accessible website.

Here are four ways in which an accessible website can benefit your business:

  • Reaching out to a greater audience

People with disabilities constitute a significant part of the population. If your website is not accessible, you are missing out on a large number of potential customers with disabilities. Accessible web design will ensure that everyone can access your website, increasing the overall traffic and driving more sales. Adding even small accessibility features can help you accommodate customers with disabilities and boost your sales.

  • Staying within legal requirements

Your organisation or business may be legally required to ensure website accessibility. Since people do not generally think about it, you may not be aware of such requirements. If you do not ensure web accessibility, it could potentially attract a lawsuit for discrimination against people with disabilities. A UK web designing company can help you understand the guidelines for making your website more accessible, to prevent potential lawsuits.

  • Building a positive brand image

Apart from increasing the reach of your website, an accessible website will also help in creating a positive image for your brand. An accessible website shows how much you value your customers, including the ones with disabilities. Today, most customers will walk away from a business if it lacks purpose. Making your website accessible also demonstrates a strong sense of social responsibility, attracting target customers.

  • Improve your Search Engine Optimisation (SEO)

Like people with sight disabilities, search engines too cannot view the content of the images on your website. They rely on text to rank your website on the results pages. When you add accessibility features to your website (even small things like alt text for images), your website will become more accessible to both – your target audience and the search engines. As such, improving your website accessibility will also improve your SEO.

Affordable website design services can help you make your website accessible to enjoy the benefits listed above and much more.

Website Redesigning – The Key to Boost Your Online Presence

Saturday, December 21, 2019
Siddhant Singh
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Boost Your Online Presence

Your website is the backbone of your online presence. An up-to-date and efficient website will serve as a primary source for leads and generate revenue. Potential consumers visit the website to review your services and decide whether they want to work with you or not. If your website is outdated, they are most likely to leave unsatisfied. Getting your website redesigned from a website design and development company can help you control your bounce rates and generate conversions. Here are some reasons why you should consider a website redesign:

  • Battling a High Bounce Rate

If a majority of your website visitors are leaving the website within seconds, it is an indicator of a poor website. Users tend to exit a website quickly if the navigation is poor, the layout is unresponsive or the content is not relevant. A website designing company can help you point out the issues and improve them.

  • Unappealing Design

Web design trends evolve at a great pace. What used to be cool a couple of years ago might be dull and strange now. Since the website is the face of your brand, it must be enticing. Modern website design and development consist of video backgrounds, natural shapes, micro-interactions and much more to create memorable websites.

  • Creating a Fresh Brand Image

Rebranding your business in any way requires you to redesign the website according to your new brand image. The website should be a reflection of your corporate culture and unique service.

  • Flawed User Experience

A website should always offer a smooth and seamless user experience. Website designing companies pay careful attention to UX designing during website planning and prototyping. If you find the user experience is lacking and requires consideration, you should consider getting your website redesigned.

  • Incorporating Mobile Experience

Today, people are likely to exit from a website if it does not support mobile operations. Such websites also tend to appear towards the end of search result pages. Website redesigning to make it responsive and facilitate mobile experience has become essential today.

  • Complex and Slow Operation

If the website is complex consisting of a dozen pages, people are likely to neglect your website. The website should be simple and focused to attract attention to the important pages, facilitating quick operation.

These are some major reasons why one should consider redesigning their website. Apart from this, website design and development also facilitates SEO, aiding lead generation and conversion.

8 COMPELLING REASONS ON WHY TO CHOOSE SHOPIFY

Friday, November 8, 2019
Siddhant Singh
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why to choose shopify

When it comes to e-commerce platforms, there are many available to business owners. Both up-and-coming start-ups, as well as renowned international brands, can use them. Among all the available platforms, Shopify is the most popular one and highly favored by its users. Anyone can work with it to start their e-commerce business and grow it profoundly. Apart from that, Shopify’s flexibility makes hundreds and thousands of business owners all over the world resort to it to run their web-stores. If you are wondering why to choose Shopify, then you may not know much about this platform’s benefits. Here you will learn about a few of Shopify’s advantages.

Nominal expenses

When you take a look at what Shopify has to offer for your money, you will definitely think that there is no better platform. It bestows a firm yet flexible store-builder that increases conversions and sales while reducing many administrative chores. Shopify can also provide worthwhile information regarding management. Monthly expenses for the ‘Basic Shopify’ plan start from $29. Alternatively, the price of the ‘Advanced Shopify’ plan goes up to $299 per month. The platform allows you to ameliorate, demote or cancel your subscription at any moment. Of course, you have to be regular about the monthly payments first. Shopify charges two other fees: one is a small percentage between 0.5 and 2.0 from your turnover, and the other is for payment gateways.

Reasons to choose Shopify

 

shopify technicalities

1. The technicalities: Do you use WPengine for your WordPress installation? If not, then you have to handle everything, including speed, security, and hosting. The people who wonder why to choose Shopify aren’t aware that it comes with built-in features. Professionals will take care of your store and ensure that it performs swiftly and remains secure.

 

shopify

2. Excellent cooperation: One company designed Shopify and all other platforms. Naturally, all the cogs of the machine work together in harmony. The owners and controllers of Shopify build your website, payment, shopping cart, and inventory and sync them up well without problems.

 

backend management

3. Hassle-free back-end management: Since you are the owner of the store, you will be spending a significant amount of time in the backend of the website. You will be setting things up, serving customers, and adding products. With Shopify’s exceptionally simple back-end system, administrative tasks will be a piece of cake for you.

 

payment gateway

4. Several payment gateways: Handling the payments of an e-commerce store is the most awkward and sensitive part. With platforms like Magneto or WordPress, you have to purchase extra extensions to conduct payment. On the other hand, the truth about Shopify is that it mellows everything out with its ‘plug and play’ payment gateways.

 

community

5. Connecting with a community: Shopify has a massive network of developers, third-party professionals, designers – essentially veterans in the field of digital marketing and web designing. The controllers of Shopify even encourage these experienced and knowledgeable people to join the forum by providing them with incentives.

 

support

6. Support from professionals: WordPress and other shopping carts like it are open-source platforms. They depend on online communities and forums for support. However, Shopify has a dedicated team that is always ready to help those who need it.

 

tools

7. Numerous tools: Shopify gifts a toolbox full of tools to all its users for their blogs, up-sells, coupon codes, cross-sells, inventory management, analytics and more. No one has to snoop around for anything particular. If you use Shopify, you will surely find what you need in that toolkit.

 

prices

8. Prices are friendly: After spending a significant amount of time, Shopify may seem pricey. Then again, nothing beats this platform’s pricing on a short-term deal. You won’t have to pay developers because you won’t need them at all. Besides, the monthly fee remains as low as $29. What more do you want?

The bottom line

To keep things short, Shopify is a fabulous platform for both new and established enterprises. Are you still pondering over why to choose Shopify? The security, flexibility, efficiency, ROI, and support it provides are off the charts. The professionals of Astute Myndz along with millions of merchants agree to the fact that Shopify checks all the boxes. So, give Shopify a try and experience the difference.

CRM & E-COMMERCE DEVELOPMENT AGENCY IN UK – BOOSTING YOUR ONLINE STORE CONVERSION

Thursday, October 24, 2019
Siddhant Singh
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crm & e-commerce development agency

In the age of social media, the Gen-Y uses specific terms, words, phrases, and sentences to define various things. “Like a boss” is one of those new-age proverbs. It means doing something in a way that sets you apart from the rest and makes you feel as if you are the foreman of the world. If you wish to be an indomitable ruler in the kingdom of e-commerce, then you must sell “like a boss.” An e-commerce website or a selling platform relies primarily on heavy sales to survive the competitive battlefield. If you are planning to design an e-commerce platform or if you already have one, then you better contemplate the importance of sales for your business. Conversion is, of course, what you want to achieve whether you sell products from a brick-&-mortar store or an e-commerce platform. The experts of a CRM & e-Commerce development agency UK say that every day is Christmas when your conversion rates surpass all expectations. However, you need contingencies when your conversions and sales estimates slide down.

Ways to improve conversions

A sudden drop in a website’s revenue generation calls for an analysis of the same. Probably, the strategies that worked in the past are now ineffective.

When it happens, improving and optimizing the e-commerce store becomes imperative. Once you conduct the review, a few of the webpage’s elements will pop up that are messing up the conversion.

If you want the limelight to shine on you, a few incremental alterations are all that you need. Here are a few ways to boost the conversions of your e-commerce store.

1. Hassle-free shopping: Web development agencies can design a simple as well as a complicated website. However, when it is about e-commerce, an easy-to-handle site is what you need. Something elegantly designed yet manageable enhances conversion. As the owner of an e-commerce store, you have to work with random products. Although, you must never put everything on one page, as it will be a serious turn-off for clients.

2. High-quality imagery: Buyers rely profoundly on product images that help them to make the right decision before the purchase. Experts working with a reputable CRM & e-commerce development agency UK ask you to pay attention to the product pictures. Buyers should have access to high-quality illustrations posted on your store’s catalog. Make sure that you include the ‘zoom-in’ feature so that buyers can explore the product from various angles.

3. Explanatory product descriptions: HD-quality images won’t be of any help to you if your buyers can’t find an appropriate description of a product. Hence, you must include meticulously written product descriptions with the images of all your products. Detailed product descriptions are particularly important with clothing. The employees of a brick-&-mortar store explain the features of a product to buyers. Your store isn’t a physical one and so, you need to think of ways by which your clients can educate themselves.

4. Product videos: Before purchasing something, a shopper wants to get into the nitty-gritty of the products. Descriptions are good enough, but videos are better. Videos allow you to showcase what your product can do and how. As the owner of an e-commerce website, you must start using videos to explain the details of your product, if you aren’t doing it already. Even statistics declare that videos successfully influence over fifty percent of shoppers to make a purchase.

5. Responsive customer support: On-spot assistance is available inside physical stores but not on online stores. Even a descriptive product catalog with beautiful images and videos can’t provide the answers to all the questions of a client. Thus, you need to give your buyers multiple ways to contact a customer service representative. Try to include options like email, live chat, and even text messages. With these communication modes in place, every customer can contact you based on their personal preferences.

6. Transparent pricing: Different price-tags listed for the same product on several pages is quite disturbing to clients. Maintaining transparency in the price of a product is the sign of a reputable and trustworthy e-commerce platform. Business owners like you should never hide charges, shipping fees, or other expenses. It is not only a bad practice but also affects conversions negatively.

To conclude

The specialists of the best CRM & e-commerce development agency UK called Astute Myndz can suggest more ways to improve your store’s conversions. However, the ones given above are useful enough to start. Nevertheless, morphing an e-commerce store into a conversion giant isn’t as challenging as you may think. A few minor changes in your strategies and the UI/UX will make a mountain of a difference. Just make sure that you get in touch with reliable e-commerce designers with relevant expertise.

The Secret To Outranking National Brands On Google

Monday, September 30, 2019
Siddhant Singh
0 comment
National Brands on Google
  • The conventional modes of marketing are slowly receding into the background when compared to the ever-rising importance of digital marketing. Technology acted as the catalyst here, and it conspired with the marketing grounds to shift its base to online platforms. Previously, business enterprises were apprehensive towards online marketing, but it gradually became the cheaper option. Over the last few years, hundreds of companies built their trust online and climbed the ladders of various web-based platforms.
  • According to the experts of an esteemed branding agency, the key lies in proactive approaches. When a set of technological procedures, patterns, analysis, and campaigning dictates the game, it’s tricky to retain the attention of search engines while securing a formidable rank on the national market. Whether online or offline, competition resides everywhere. The lesser-known brands must compete and survive the battle against brands with a national presence. Since the search engines like Google updates its algorithms regularly, you have to work towards maintaining your rank. The following approaches should help you to stay in the ring against national brands.
  1. Eyeing niche keywords:

    Corporate giants that are also the biggest brands already own the front-row-centre in most cases. They occupy the main keywords that commoners use to search your business sector. So, it makes sense to target more niche keywords. You should focus on specific keywords that a specific audience or your ideal customers will use. Generally, a big brand doesn’t target such keywords.

  1. Resort to long-tail keywords:

    There is an excellent local brand consultancy company that utilizes long-tail keywords and reaps the benefits. The experts who work there suggest you pay more towards long-tail keywords. Long-tail keywords are phrases with at least three words. They are ideal for targeting niche demographics instead of mass audiences, and they are not as competitive as generic keywords.

  1. Local-area optimization:

    Search engines like Google uses various algorithms to pry out national and local search results. With a local search, you notice that the top 3 results are under paid-ads. Google further combines them to create a group and adds a map location above them. The three top local listings contain the name of the company, the address, location, distance from your place, website links, phone numbers, etc. Local optimization acts as a power booster and takes you ahead in the competition.

  1. Showcasing a brand’s assets:

    You have to make sure that you highlight everything that makes your company unique via website copies, blogs, and other content pieces. For instance, a small business company can outrun a corporate giant by personalizing its service with face-to-face meetings. The same company may even keep a direct helpline or a dedicated account manager. SEO proves helpful here when you such pick keywords to optimize your content that shed light on your brand’s assets.

  1. The importance of content:

    Yes, SEO becomes meaningless without appropriate content. Google’s algorithm allows it to recognize well-written content. It is a vital factor when it comes to achieving commendable website rankings. You have the power of social media at your fingertips to promote your blogs and website content. FAQs and tutorials further add to SEO.

  • Regardless of what certain business owners thought, when advertising and marketing shifted online, it benefitted for small and medium enterprises. Of course, it is more than challenging for small businesses to compete against some of the top national brands India through billboards and traditional advertisements. After all, a small business doesn’t have the means, but it can turn the table through the web. Astute Myndz is one such digital marketing firm that is standing tough against its competitors through the methods mentioned above. You too can do the same and be on the same page as a recognized national brand.

Top 10 Best CRMs Of 2019

Friday, September 27, 2019
Siddhant Singh
0 comment
Top 10 CRM in 2019
  • A CRM or Customer Relationship Management system’s purpose is to accumulate data regarding the interactions between clients and companies. This data originates from various channels such as the company’s official website, customer support logs, related social media platforms and feedback reviews. Then, the company stores this data in its central database for analysis. Upon scrutinizing the data, the enterprise can address the customers’ problems, enhance their products, and drive growth.
  • CRM is crucial to every business organization, particularly for small companies during their early growth stage. After all, the success of these firms depends on the customer base they build, manage or retain. For instance, a brand new restaurant must find out what its customers think about its food and what they post about it online. The outcome will decide whether the customers will visit the eatery again or not. The information mustered can help the owners of the restaurant to alter the services, address any issues, and achieve maximum client satisfaction.
  • Now, based on your company’s necessities, there are several CRM systems for you to browse. This list of CRMs will help you find the right one.
  • Zoho CRM:

  • Zoho is already too renowned as a CRM when it comes to business management solutions. The developers of Zoho have a portfolio which incorporates accounting tools, collaborative apps and more. A self-hosted CRM solution can be too problematic to handle. That is why you should resort to Zoho’s Cloud CRM. Zoho is an online multi-channel CRM that aggregates customer data from multiple sources.
  • Agile CRM:

  • Here is another CRM system full of robust features and extensive automation abilities. Agile CRM is undoubtedly the best Customer Relationship Management system. Any kind of business firm can use it. The starter pack of Agile bears an exceptionally competitive price-tag and it has many goodies to offer to both marketing and sales teams. You can fill it with details of over ten thousand contacts or companies.
  • PipeDrive CRM

  • Every organization out there doesn’t need its teams to follow up on leads or handle customer interactions. Some companies have a sales department to take care of this matter. If your firm is somewhat similar then a sales-oriented CRM is the best for you. You should look into PipeDrive, a sales CRM created for maximizing the results by minimizing the inputs.
  • Salesforce CRM

  • This one is a highly popular and favoured CRM product and it originated from the Salesforce stable. It includes individual solutions for cloud, community, marketing, services, and analytics. The system is so powerful that it helps you track every customer interactions and information in a single location. What’s more, is that you get to follow up on further leads. You can scroll through features like partner management, lead management, sales data, and marketing automation to follow the leads and encourage them to convert.
  • Nimble CRM

  • Nimble is a reliable CRM software program that has been helping users build better relationships in a multi-channel world. It allows you to concentrate on critical matters like data organization, sales insights, and customer organization. This system has a Contact Management feature that uses the Contact Record. You can store every piece of information concerning each business contact.
  • Nutshell CRM

  • If you want to attract and retain your clients then Nutshell can prove to be a handy and efficient solution. The design of this system is suitable for businesses of all sizes regardless of the industry. It is an eye-catcher due to its reporting feature and top-notch analytics. Of course, you may ask why you should pick Nutshell over all the other apps. Well, there are many reasons to choose this particular CRM software. One of them is the scalability feature. It is expandable to business growth since there aren’t any reporting caps, user limits, or storage restrictions.
  • Insightly CRM

  • Budget will always be a point of concern for small businesses. Naturally, it is important to choose a CRM solution that comes with great features but isn’t too expensive. Insightly can be the saviour with the cape. The base price is negligible, to say the least, but it brings in a load of features. You can keep around one hundred thousand records in a storage space of ten GB along with the feature to import twenty-five thousand records every session.
  • Streak CRM

  • The only problem with CRM software programs is that they aren’t easy to initiate. They possess many interconnected modules that assist their functioning. Streak CRM is one of the few exceptions. This software program is probably the easiest to use. It depends upon Gmail, the most regularly used email platform, to work. Streak converts Gmail into a CRM powerhouse as soon as you install the extension.
  • Hubspot CRM

  • You may not be serving many customers now, but you will spread out sooner rather than later. When someone starts a firm, their sole aim is to grow and thrive. If you want your business house to be more than what it is now, you need a scalable CRM solution to manage the increased influx of customer interactions. Hubspot can prove to be what you need. It displays an updated view of your company’s sales funnels through a visual dashboard.
  • NetSuite CRM+

  • This CRM software is an all-encompassing front-office solution that provides you with a real-time, complete view of your clients. NetSuite CRM+ combines your customer-focused activities with e-commerce, accounting, warehousing, and shipping applications. It supports the full sales process and client life-cycle from a lead. It progresses through opportunities, sales orders, fulfilment, renewal, up-sell, cross-sell, and support.

5 Ways To Promote In-Store Sales With Google Ads

Wednesday, September 25, 2019
Siddhant Singh
0 comment
Promote In Store Sales with Google Ads
  • The intensity of the competition in the online world is increasing with time. Understandably, most online stores can’t even grip the market properly. A few of them end up at the bottom of the food chain. An excellent way to drive traffic and remain competitive is to create smart pay-per-click or PPC marketing campaigns. Companies can do so by utilizing the ‘Google Ads’ tool. It helps you keep track and administer traffic to online stores. It needs search terms that most users come up with and a few other parameters. A Digital marketing service agency UK explains how you can use Google’s advertising services to increase your sales.
  1. Target audience based on intents:

    Google focuses on extending its audience targeting features. The targeting method appeared about six years ago and its design allows companies to reach prospective buyers. Google targets online purchasers based on surveys of intent signals. These include recent search activities and browsing queries. In the future, Google will implement signals in at least thirty different categories like beauty, education, real estate, sports, etc.

  1. LIA advertising:

    A reputable Digital marketing agency India reminds you of Local Inventory Ads or LIA. Google introduced it as a unique shopping ad feature. You can promote the products that you sell through stores near the user. LIAs highlight the in-store promotions and offers that you have in place. Naturally, with the use of LIAs, your sales increase. The feature arrived on two continents only. Soon, it will be available in other regions.

  1. Mechanized local campaigns:

    The implementation of automation isn’t just for promotional management such as bidding or headlines. It is possible to automate every facet of the campaigns, based on what the merchant provides. These include targeting, bidding, or creativity. A local extension-based campaign helps in delivering advertisements over Google’s omni-channel avenues. It even informs users regarding details like directions to local stores, business hours, photos, and contact numbers.

  1. With group locations:

    There is one feature that allows advertisers to personalize their advertising budgets. It further lets a business owner message content to specific locations as per sales plans and in-store promotions. As a client, you can tweak the messaging and the budget to certain geographical locations. You can do so with the use of in-store sale schedules and promotions. Then again, with the support of any worthwhile marketing agency, business owners can gain entry into this segment.

  1. Adjustments regarding seasonality:

    Google came up with a few modifications to the bidding platforms. These enhancements allow a retailer to enjoy optimal ROI and superb conversion rates. When you rely on this particular feature, you can use Google’s Smart Bidding to ready yourself for the adjustments and growth. These two are the most important, after all. Conversely, digital marketing companies can take care of the promotions while predicting the gushes in conversion ratios.

  • Seek the best

  • If someone asks you the names of e-commerce giants then you can name more than one of them. All these organizations reconstructed their brand orientation and promotional agenda. Despite this fact, in-store sales are making the wheels roll for a huge number of brick-and-mortar shops throughout the world. Now, if you need a Digital marketing agency UK, then contact Astute Myndz. Google’s local campaigns focus on physical stores and can increase footfalls dramatically. Of course, it is possible by availing the services of a digital marketing service provider as well.

5 Tips To Boost Conversion Rate Of Your Website

Tuesday, September 24, 2019
Siddhant Singh
0 comment
Conversion Rate Optimization
  • The task of acquiring and nurturing high conversion rates for your business website is vital when it comes to sales. There are multiple ways of increasing your sales. You can do it by increasing your SEO standing and pay-per-click budget. It is also possible to do the same by producing more content and hammering social media organically through paid advertisements. All these things add up to a considerable amount of money and time.
  • There are other tricks to increase a website’s conversion rate. Even the smallest of alterations and tweaks can bring about incredible changes. For this purpose, you should speak to your conversion rate optimization techniques specialists. With their magical touch, you will witness an outstanding increase in your results. Here are a few tips to enhance website conversions.
  1. A/B testing:

    Do you know A/B testing is? It is a process where you get to compare two repetitions of a webpage against one another. Through this method, you can differentiate the one that performs better than the other. It is very much like an experiment where users see two or more pages randomly. You have to use tools like Google Analytics to assess the performance of the pages as per the conversion goals. Picking the right aspects of a site can be challenging. Firstly, you should target the headline. It should promote what your business has to offer. Apart from that, you must check the page navigation, layouts, your primary offer, CTA wording, etc.

  1. Lucid and attractive value propositions:

    The value proposition determines your conversion rate, which further aids in conversion tracking. The phrase, ‘value proposition,’ means a promise of value that you have to deliver and the customer has to acknowledge. It also includes a belief from the customer’s side regarding the delivery and experience of the benefits. Your website shouldn’t greet clients flatly and start displaying products and services. Value proposition encompasses more than what you have to offer. If you wish to build an excellent value proposition, then you must offer something different from your competitors. Additionally, you have to be equal to your competitor in at least one key element.

  1. Building a sales funnel:

    Sales funnels go down the drain as soon as you ask for signups or sales too early. Some of your users are only browsers. You need to escort them to the buying stage. With costlier products or services, people will need more time before they feel ready to commit. For instance, companies offer free trials of their Software As A Service. Building a sales funnel is mandatory, and so, these companies don’t ask their users to sign up instantly. In most cases, building sales funnels is the best way to gain the trust of clients and build a relationship with them. You should provide valuable free information, become a trusted adviser, feed content, delivering valuable, and compelling reasons, etc.

  1. Avoid linguistics:

    You will run into many websites with value propositions. However, when you explore everything written there, you will realize that it is entirely insensible. Don’t forget that human beings will see your website content and not vernacular robots. Therefore, you must keep things simple and clear so that everyone can read and understand.

  1. Easy purchase process:

    Finally, you must ensure that the third-party web development organization makes things easy for your visitors. Otherwise, they will never buy anything from you. You must create an intuitive buying process where buyers can reach their goals in just a few clicks. To do so, you should reduce the number of options, guide the buyer, and demand as little information as possible. In the end, you must leave the ‘sign up’ optional.

  • The conclusion
  • The tips mentioned here are some of the best landing page optimization methods to increase conversions. With creative and compelling content, visitors will flock at your website like bees on flowers. However, you aim to convert those visitors into paying clients. The information given here keeps that goal in mind. If you follow these guidelines, your website will turn into a selling machine, sooner rather than later.

How To Acquire More Clients For Your Accounting Firm

Monday, September 23, 2019
Siddhant Singh
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Accounting Software for SME
  • The methods of marketing are changing at a breakneck speed. These days, potential clients are available in more places than ever before. A few of the channels and methods that were applicable in the past are no longer relevant. Now, acquiring more clients is a priority for over forty per cent of all accounting firms. However, these agencies find it difficult to decide on the best ways to stand tough in an extremely competitive market. If you own an accounting organization, then you must think carefully about your approaches while remaining focussed. Here are a few tried and tested methods of making your accounting company more attractive in today’s marketplace.
  1. Targeting the right clients:

    The best results will originate from the first twenty per cent of your client base. Therefore, you must target the most valuable and long-term customers. For that purpose, you should start by defining your niche and specialities. Then, you need to refine and choose the right software programs and services. Finally, you have to profile and target the most valuable prospects. You can achieve it by targeting your website, sales, marketing, and lead generation activities.

  1. Productive digital marketing strategies:

    The modern tactics and processes of digital marketing always offer a measurable ROI. It provides productive and cost-efficient ways of targeting niche audiences. Marketing is mandatory to reinforce the brand of your accounting firm. It puts your expertise and services into the content and defines the faces of the people in your team. You have to update your online presence and invest time and money in content marketing. You should also use social media to showcase your team’s expertise and raise your brand’s awareness.

  1. Referrals:

    When existing clients provide referrals, it gives business owners confidence in the firm. Naturally, you find it easier to convert your prospects into clients. Of course, you must perform well, set high standards and the right foundations to win them over. To get referrals, your existing clients should be happy with your services. Go over the facilities that you provide and update them if possible. You have to ensure that the services, price points, and the packages appeal to your clients. In the end, you can think about creating a client referral system. With it, you will reward your existing clients if they bring in new business.

  1. Utilize technology:

    As a modern business owner, your clients will expect you to be a highly tech-savvy individual. After all, your clients understand and utilize technology in their daily lives. Hence, they hope to avail the services of an accountant with the same mindset. You can consider automating the low-level tasks like bookkeeping, debtor tracking, and payment. Communication and accessibility are two other factors that you have to improve. You may also use smart reporting tools which improve the analysis of a client’s numbers and enhance forecasting. The use of technology allows you to give more valuable support and advice.

  1. Employee hiring:

    Indeed, technology enforces the foundation of an accounting firm or any other business organization. Then again, nothing can affect the undisputable necessity of the right employees. Attracting ideal clients boils down to establish a firm with talented and learned people. It is possible to hire the right employees by defining the key roles required for the growth of your firm. You must screen every applicant’s personality and attitude during interviews. Identify the worth of a candidate by measuring their social interaction capabilities.

  • Endnote

  • It goes without saying that digital marketing practices are the way of the world now. With digital marketing, any business can touch the pinnacle of success. However, an accounting firm is quite different from most other enterprises. Many other matters require meticulous consideration. The information given in this topic should provide you with the insight you need to skyrocket your firm.
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