Your website is the backbone of your online presence. An up-to-date and efficient website will serve as a primary source for leads and generate revenue. Potential consumers visit the website to review your services and decide whether they want to work with you or not. If your website is outdated, they are most likely to leave unsatisfied. Getting your website redesigned from a website design and development company can help you control your bounce rates and generate conversions. Here are some reasons why you should consider a website redesign:
- Battling a High Bounce Rate
If a majority of your website visitors are leaving the website within seconds, it is an indicator of a poor website. Users tend to exit a website quickly if the navigation is poor, the layout is unresponsive or the content is not relevant. A website designing company can help you point out the issues and improve them.
- Unappealing Design
Web design trends evolve at a great pace. What used to be cool a couple of years ago might be dull and strange now. Since the website is the face of your brand, it must be enticing. Modern website design and development consist of video backgrounds, natural shapes, micro-interactions and much more to create memorable websites.
- Creating a Fresh Brand Image
Rebranding your business in any way requires you to redesign the website according to your new brand image. The website should be a reflection of your corporate culture and unique service.
- Flawed User Experience
A website should always offer a smooth and seamless user experience. Website designing companies pay careful attention to UX designing during website planning and prototyping. If you find the user experience is lacking and requires consideration, you should consider getting your website redesigned.
- Incorporating Mobile Experience
Today, people are likely to exit from a website if it does not support mobile operations. Such websites also tend to appear towards the end of search result pages. Website redesigning to make it responsive and facilitate mobile experience has become essential today.
- Complex and Slow Operation
If the website is complex consisting of a dozen pages, people are likely to neglect your website. The website should be simple and focused to attract attention to the important pages, facilitating quick operation.
These are some major reasons why one should consider redesigning their website. Apart from this, website design and development also facilitates SEO, aiding lead generation and conversion.