The virtual world has become faster, user-friendly and more agile over time. Today, one can add various functionalities to a website to build an aesthetically pleasing, secure and accessible site. Since the website represents your business online, it is necessary to ensure that all your existing and potential customers can access it easily. You can make your website accessible by hiring affordable website design services. A UK web designing company can help you design an attractive and accessible website.
Here are four ways in which an accessible website can benefit your business:
- Reaching out to a greater audience
People with disabilities constitute a significant part of the population. If your website is not accessible, you are missing out on a large number of potential customers with disabilities. Accessible web design will ensure that everyone can access your website, increasing the overall traffic and driving more sales. Adding even small accessibility features can help you accommodate customers with disabilities and boost your sales.
- Staying within legal requirements
Your organisation or business may be legally required to ensure website accessibility. Since people do not generally think about it, you may not be aware of such requirements. If you do not ensure web accessibility, it could potentially attract a lawsuit for discrimination against people with disabilities. A UK web designing company can help you understand the guidelines for making your website more accessible, to prevent potential lawsuits.
- Building a positive brand image
Apart from increasing the reach of your website, an accessible website will also help in creating a positive image for your brand. An accessible website shows how much you value your customers, including the ones with disabilities. Today, most customers will walk away from a business if it lacks purpose. Making your website accessible also demonstrates a strong sense of social responsibility, attracting target customers.
- Improve your Search Engine Optimisation (SEO)
Like people with sight disabilities, search engines too cannot view the content of the images on your website. They rely on text to rank your website on the results pages. When you add accessibility features to your website (even small things like alt text for images), your website will become more accessible to both – your target audience and the search engines. As such, improving your website accessibility will also improve your SEO.
Affordable website design services can help you make your website accessible to enjoy the benefits listed above and much more.